PLEDLEGING ALLEGIANCE

 

I hate to disappoint you, but Betsy Ross did not create the American flag. The creator was the lawyer, songwriter and author Frances Hopkinson, who, a year earlier, had signed the Declaration of Independence for New Jersey. 

We know it was Hopkinson (above) because he actually submitted two bills for his design work – the first one for about $18. But the stingy Continental Congress balked at paying that. So he lowered his price to “A quarter cask of Public Wine”; meaning, the cheap stuff.

I think he was trying to make a point , but even then he didn’t get paid. The bureaucrats argued that Frances was already on salary, which meant they had already paid him for the design. He failed to pursue his case because he died in early May of 1791, during an epileptic seizure. But then, I don’t want to write a treatise on the vexillology of the American flag. I want to talk about the pledge of allegiance to it.

You see, the pledge was written as a sales gimmick to sell flags. This is pretty big business today, considering about 100 million American flags are currently sold every year. That’s enough profit to justify the formation of the “Flag Makers Association of America”, a lobby group required because American-made American flags are 30% more expensive than Chinese-made American flags. 

But I digress again because my point is that faith in capitalism requires a certain amount of rationalization, and profiting from the symbol of our nation is just another raison d'être. But that particular apolgia was part of the job description for another Frances.

In 1892 Frances Bellamy (above), who was a fired Baptist minister, was working as the publicity director for a Boston magazine called “The Youth’s Companion”.  He was also responsible for planning the 400th anniversary of Columbus’s “discovery” of America,  for the National Education Association. And since the magazine had a nice side business going,  selling American flags to schools (their goal was to have one in every classroom),  Frances thought that a pledge for this special occasion would be an inexpensive way to increase the sale of flags. After all, you can’t pledge allegiance to the flag unless you have a flag.

His pledge, published in the 8 September, 1892 issue of the magazine (above), was just 23 words long and could be recited in less than 15 seconds - about the attention span of the average eight year old child. (And a 70 something year old man.)  And it originally went like this -  “I pledge allegiance to my flag and the Republic for which it stands, one nation indivisible, with liberty and justice for all.”  On 29 October that pledge was first recited in American classrooms,  and at the opening of the Chicago Columbia Exposition. Like the Gettysburg address, Bellamy’s pledge was eloquent in its simplicity. But even Frances could not resist tampering with perfection. He added an unfortunate salute.

Well, it was called the Bellamy Salute, but he did not invent it. It was the brainstorm of  James Upham, junior editor of "The Youth’s Companion".  But it was Frances who laid out instructions for what I would call "a salute too far".  They read. “…At the words, “to my Flag,” the right hand is extended gracefully, palm upward, toward the Flag, and remains in this gesture till the end of the affirmation.” Forty years later the extended arm salute would be preempted by Adolf Hitler, and thereafter tactfully dropped from the American pledge.

Not that people ever stopped trying to improve upon the pledge. In 1923 the America Legion, then made up mostly of veterans of World War One, the Spanish American War, and the Philippines Insurrection, decided that the phrase “my flag” was too open to interpretation. So they added an entire phrase, so there would be no confusion about what country we were talking about. The pledge now began, "I pledge allegiance to the flag of the United States of America.” I guess calling it "my country" was too ambiguous.

In 1940, with a World War once again looming, the Hughes' Supreme Court (above) ruled that even Jehovah’s Witnesses could be required to stand at attention and recite the pledge in school, which the Witnesses had argued violated their faith.  On 22 June, 1943 Congress made the pledge the official pledge of allegiance to America - by law.  Because of that new law, the Supreme Court reversed itself, and the "lawful" pledge could no longer be compulsory for Jehovah Witnesses.

Then in 1951 the Knights of Columbus decided the words “Under God” were desperately needed in the pledge, and on “Flag Day”, 14  June, 1954, Congress made that addition official, as well.  The oath now officially reads “I pledge allegiance to the flag of the United States of America, and to the Republic for which it stands, one nation, under God, indivisible, with liberty and justice for all”. The pledge was now 31 words long. And to be honest with you, I don’t think the longer version is any clearer. As a kid I always thought it was God that was indivisible, not the country. The pledge became something closer to the old joke about a camel being a horse designed by a committee.

Consider the oath, just as a piece of language. If the oath were to stop after the word “stands” we would have a simple sentence (“I pledge allegiance to the flag) with two modifying phrases (“of the United States of America”, and, “and to the Republic for which it stands”.) In this case the Republic is the modifier of the flag, which makes sense because the original intent was to sell flags; remember? Not the republic.

But that was not good enough for all those who honestly wanted to improve on the oath, to make it clearer, and avoid confusion and misunderstandings. I'm not sure how many misunderstandings there were, but you know what they say about cooks and broths - the more the better. Right? And this  kind of thinking produced four modifying prepositional phrases on top of the two we already had – making six in all.  How do six modifying phrases make anything clearer?

Besides, is love of country really that complicated? Does more detail actually make things clearer, or more confusing? It sounds as if those seeking more detail, are looking for an iron clad contract they can sue somebody over. Isn’t it enough if your lover says “I love you”?  Does adding a pre-nup increase or decrease your odds of ending up in divorce court?

I guess the basic question is, are you looking for an affirmation of love, or an affirmation of suspicion, giving your heart, or getting protection against having your heart broken? Because, you can’t have both, particularly when you are talking about love of a democracy, which is meaningless unless it is shared with others.  You can't force people into heaven. And you can't force them to love the same country you do. Not just the same trees and rivers and ideals. Nobody else is going to love your memories of what those trees, rivers and ideals mean to you.  Somethings you just have to a love that you share, on faith. Sometimes that's the whole point.

- 30 -

PLEDLEGING ALLEGIANCE

 

I hate to disappoint you, but Betsy Ross did not create the American flag. The creator was the lawyer, songwriter and author Frances Hopkinson, who, a year earlier, had signed the Declaration of Independence for New Jersey. 

We know it was Hopkinson (above) because he actually submitted two bills for his design work – the first one for about $18. But the stingy Continental Congress balked at paying that. So he lowered his price to “A quarter cask of Public Wine”; meaning, the cheap stuff. 

I think he was trying to make a point , but even then he didn’t get paid. The bureaucrats argued that Frances was already on salary, which meant they had already paid him for the design. He failed to pursue his case because he died in early May of 1791, during an epileptic seizure. But then, I don’t want to write a treatise on the vexillology of the American flag. I want to talk about the pledge of allegiance to it.

You see, the pledge was written as a sales gimmick to sell flags. This is pretty big business today, considering about 100 million American flags are currently sold every year. That’s enough profit to justify the formation of the “Flag Makers Association of America”, a lobby group required because American-made American flags are 30% more expensive than Chinese-made American flags. 

But I digress again because my point is that faith in capitalism requires a certain amount of rationalization, and profiting from the symbol of our nation is just another raison d'être. But that particular apolgia was part of the job description for another Frances.

In 1892 Frances Bellamy (above), who was a fired Baptist minister, was working as the publicity director for a Boston magazine called “The Youth’s Companion”.  He was also responsible for planning the 400th anniversary of Columbus’s “discovery” of America,  for the National Education Association. And since the magazine had a nice side business going,  selling American flags to schools (their goal was to have one in every classroom),  Frances thought that a pledge for this special occasion would be an inexpensive way to increase the sale of flags. After all, you can’t pledge allegiance to the flag unless you have a flag.

His pledge, published in the 8 September, 1892 issue of the magazine (above), was just 23 words long and could be recited in less than 15 seconds - about the attention span of the average eight year old child. (And a 70 something year old man.)  And it originally went like this -  “I pledge allegiance to my flag and the Republic for which it stands, one nation indivisible, with liberty and justice for all.”  On 29 October that pledge was first recited in American classrooms,  and at the opening of the Chicago Columbia Exposition. Like the Gettysburg address, Bellamy’s pledge was eloquent in its simplicity. But even Frances could not resist tampering with perfection. He added an unfortunate salute.

Well, it was called the Bellamy Salute, but he did not invent it. It was the brainstorm of  James Upham, junior editor of "The Youth’s Companion".  But it was Frances who laid out instructions for what I would call "a salute too far".  They read. “…At the words, “to my Flag,” the right hand is extended gracefully, palm upward, toward the Flag, and remains in this gesture till the end of the affirmation.” Forty years later the extended arm salute would be preempted by Adolf Hitler, and thereafter tactfully dropped from the American pledge.

Not that people ever stopped trying to improve upon the pledge. In 1923 the America Legion, then made up mostly of veterans of World War One, the Spanish American War, and the Philippines Insurrection, decided that the phrase “my flag” was too open to interpretation. So they added an entire phrase, so there would be no confusion about what country we were talking about. The pledge now began, "I pledge allegiance to the flag of the United States of America.” I guess calling it "my country" was too ambiguous.

In 1940, with a World War once again looming, the Hughes' Supreme Court (above) ruled that even Jehovah’s Witnesses could be required to stand at attention and recite the pledge in school, which the Witnesses had argued violated their faith.  On 22 June, 1943 Congress made the pledge the official pledge of allegiance to America - by law.  Because of that new law, the Supreme Court reversed itself, and the "lawful" pledge could no longer be compulsory for Jehovah Witnesses.

Then in 1951 the Knights of Columbus decided the words “Under God” were desperately needed in the pledge, and on “Flag Day”, 14  June, 1954, Congress made that addition official, as well.  The oath now officially reads “I pledge allegiance to the flag of the United States of America, and to the Republic for which it stands, one nation, under God, indivisible, with liberty and justice for all”. The pledge was now 31 words long. And to be honest with you, I don’t think the longer version is any clearer. As a kid I always thought it was God that was indivisible, not the country. The pledge became something closer to the old joke about a camel being a horse designed by a committee.

Consider the oath, just as a piece of language. If the oath were to stop after the word “stands” we would have a simple sentence (“I pledge allegiance to the flag) with two modifying phrases (“of the United States of America”, and, “and to the Republic for which it stands”.) In this case the Republic is the modifier of the flag, which makes sense because the original intent was to sell flags; remember? Not the republic.

But that was not good enough for all those who honestly wanted to improve on the oath, to make it clearer, and avoid confusion and misunderstandings. I'm not sure how many misunderstandings there were, but you know what they say about cooks and broths - the more the better. Right? And this  kind of thinking produced four modifying prepositional phrases on top of the two we already had – making six in all.  How do six modifying phrases make anything clearer?

Besides, is love of country really that complicated? Does more detail actually make things clearer, or more confusing? It sounds as if those seeking more detail, are looking for an iron clad contract they can sue somebody over. Isn’t it enough if your lover says “I love you”?  Does adding a pre-nup increase or decrease your odds of ending up in divorce court?

I guess the basic question is, are you looking for an affirmation of love, or an affirmation of suspicion, giving your heart, or getting protection against having your heart broken? Because, you can’t have both, particularly when you are talking about love of a democracy, which is meaningless unless it is shared with others.  You can't force people into heaven. And you can't force them to love the same country you do. Not just the same trees and rivers and ideals. Nobody else is going to love your memories of what those trees, rivers and ideals mean to you.  Somethings you just have to a love that you share, on faith. Sometimes that's the whole point.

- 30 -

Pledging Allegiance

 

I hate to disappoint you, but Betsy Ross did not create the American flag. The creator was the lawyer, songwriter and author Frances Hopkinson, who, a year earlier, had signed the Declaration of Independence for New Jersey. 

We know it was Hopkinson (above) because he actually submitted two bills for his design work – the first one for about $18. But the stingy Continental Congress balked at paying that. So he lowered his price to “A quarter cask of Public Wine”; meaning, the cheap stuff. 

I think he was trying to make a point , but even then he didn’t get paid. The bureaucrats argued that Frances was already on salary, which meant they had already paid him for the design. He failed to pursue his case because he died in early May of 1791, during an epileptic seizure. But then, I don’t want to write a treatise on the vexillology of the American flag. I want to talk about the pledge of allegiance to it.

You see, the pledge was written as a sales gimmick to sell flags. This is pretty big business today, considering about 100 million American flags are currently sold every year. That’s enough profit to justify the formation of the “Flag Makers Association of America”, a lobby group required because American-made American flags are 30% more expensive than Chinese-made American flags. 

But I digress again because my point is that faith in capitalism requires a certain amount of rationalization, and profiting from the symbol of our nation is just another raison d'être. But that particular apolgia was part of the job description for another Frances.

In 1892 Frances Bellamy (above), who was a fired Baptist minister, was working as the publicity director for a Boston magazine called “The Youth’s Companion”.  He was also responsible for planning the 400th anniversary of Columbus’s “discovery” of America,  for the National Education Association. And since the magazine had a nice side business going,  selling American flags to schools (their goal was to have one in every classroom),  Frances thought that a pledge for this special occasion would be an inexpensive way to increase the sale of flags. After all, you can’t pledge allegiance to the flag unless you have a flag.

His pledge, published in the 8 September, 1892 issue of the magazine (above), was just 23 words long and could be recited in less than 15 seconds - about the attention span of the average eight year old child. (And a 70 something year old man.)  And it originally went like this -  “I pledge allegiance to my flag and the Republic for which it stands, one nation indivisible, with liberty and justice for all.”  On 29 October that pledge was first recited in American classrooms,  and at the opening of the Chicago Columbia Exposition. Like the Gettysburg address, Bellamy’s pledge was eloquent in its simplicity. But even Frances could not resist tampering with perfection. He added an unfortunate salute.

Well, it was called the Bellamy Salute, but he did not invent it. It was the brainstorm of  James Upham, junior editor of "The Youth’s Companion".  But it was Frances who laid out instructions for what I would call "a salute too far".  They read. “…At the words, “to my Flag,” the right hand is extended gracefully, palm upward, toward the Flag, and remains in this gesture till the end of the affirmation.” Forty years later the extended arm salute would be preempted by Adolf Hitler, and thereafter tactfully dropped from the American pledge.

Not that people ever stopped trying to improve upon the pledge. In 1923 the America Legion, then made up mostly of veterans of World War One, the Spanish American War, and the Philippines Insurrection, decided that the phrase “my flag” was too open to interpretation. So they added an entire phrase, so there would be no confusion about what country we were talking about. The pledge now began, "I pledge allegiance to the flag of the United States of America.” I guess calling it "my country" was too ambiguous.

In 1940, with a World War once again looming, the Hughes' Supreme Court (above) ruled that even Jehovah’s Witnesses could be required to stand at attention and recite the pledge in school, which the Witnesses had argued violated their faith.  On 22 June, 1943 Congress made the pledge the official pledge of allegiance to America - by law.  Because of that new law, the Supreme Court reversed itself, and the "lawful" pledge could no longer be compulsory for Jehovah Witnesses.

Then in 1951 the Knights of Columbus decided the words “Under God” were desperately needed in the pledge, and on “Flag Day”, 14  June, 1954, Congress made that addition official, as well.  The oath now officially reads “I pledge allegiance to the flag of the United States of America, and to the Republic for which it stands, one nation, under God, indivisible, with liberty and justice for all”. The pledge was now 31 words long. And to be honest with you, I don’t think the longer version is any clearer. As a kid I always thought it was God that was indivisible, not the country. The pledge became something closer to the old joke about a camel being a horse designed by a committee.

Consider the oath, just as a piece of language. If the oath were to stop after the word “stands” we would have a simple sentence (“I pledge allegiance to the flag) with two modifying phrases (“of the United States of America”, and, “and to the Republic for which it stands”.) In this case the Republic is the modifier of the flag, which makes sense because the original intent was to sell flags; remember? Not the republic.

But that was not good enough for all those who honestly wanted to improve on the oath, to make it clearer, and avoid confusion and misunderstandings. I'm not sure how many misunderstandings there were, but you know what they say about cooks and broths - the more the better. Right? And this  kind of thinking produced four modifying prepositional phrases on top of the two we already had – making six in all.  How do six modifying phrases make anything clearer?

Besides, is love of country really that complicated? Does more detail actually make things clearer, or more confusing? It sounds as if those seeking more detail, are looking for an iron clad contract they can sue somebody over. Isn’t it enough if your lover says “I love you”?  Does adding a pre-nup increase or decrease your odds of ending up in divorce court?

I guess the basic question is, are you looking for an affirmation of love, or an affirmation of suspicion, giving your heart, or getting protection against having your heart broken? Because, you can’t have both, particularly when you are talking about love of a democracy, which is meaningless unless it is shared with others.  You can't force people into heaven. And you can't force them to love the same country you do. Not just the same trees and rivers and ideals. Nobody else is going to love your memories of what those trees, rivers and ideals mean to you.  Somethings you just have to a love that you share, on faith. Sometimes that's the whole point.

- 30 -

SOMETHING NEW UNDER THE SUN

I always celebrate the fifth of July, because on that day in 1883 the U.S. government granted patent #278967 for a formula of something that had never existed in the world before. The patent was granted for an invention that every one reading this has probably used at least once in the past year, and if you haven’t used,  you really ought to. It was the brainchild of an energetic young marketing genius with some help from his brother, and the invention made them both rich – even though their original idea was pretty much an also ran.

Out story begins with a pharmacist in London named Gustave Mellin. Like many other pharmacists of his day, Gustave was looking for a magic elixir that would make him rich. In the second half of the nineteenth century, all over Europe and America, ambitious young men were throwing chemicals into pots and kettles and selling the resultant concoctions to unsuspecting guinea pigs (aka customers). Some of these latter day alchemists killed people. A few got very rich.

It was an Atlanta pharmacist, Dr. John Pemberton (above), who cooked up Coke-a-cola in his back yard in 1886. 

And Caleb Bradham (above) of New Bern, North Carolina invented Pepsi Cola in his pharmacy during the summer of 1893.

But the guiding light for Gustave Mellin was Henri Nestle (above), a Swiss citizen who in 1867 made his reputation and his fortune by saving a premature infant with his own recipe of powdered milk and ground up wheat and barley.

You see, allowing the wheat or barley to sprout opened the seeds and made their protein which the plant used to grow,  available to humans. Reducing the sprouts in water stopped fermentation and produced a syrup which was called a malt. Reducing malt made a powder, which could be combined with powdered milk which made the milk sugars easily available to human digestion , and, Poof!  The formula for baby food. 

Gustav’s Mellin’s version of Nestle’s formula, which he inventively called “Mellin’s Food” would eventually become Nestle’s principle competitor.  And the success of Mellin attracted the attention of a young, dashing, handsome, ambitious Englishman from the tiny village of Ruardean, in Gloucestershire. 

James Horlick (above) began as an apprentice at the feet of the master, and what he learned from Mellin was that marketing was at least as important as the invention itself. Nestle’s warned that “impure milk is one of the chief causes of sickness among babies.” But Mellin fought back with free samples, and a pseudo-scientific booklet convincing new mothers his formula was better for their babies than even breast milk. But working for somebody else was no way to get rich. 

So, in 1873 James quit his job and immigrated to America, to join his younger brother William Horlick (above) in Chicago. And he took with him what he had learned from Mellin. Within weeks the brothers set up J&W Horlicks to market their new baby wonder food, “Diastroid”.  Okay, terrible name. Marketing problem. But the manufacturing had to come first.  

The perfect location was Racine, Wisconsin (above). Property values were cheaper than in Chicago, but the town was only about 75 miles to the north. Wisconsin was already famous for dairy herds. And wheat and rye were readily grown in Minnesota and both Dakotas. The town had plenty of clean water, an already industrialized work force, and easy access to railroads and shipping routes, via Lake Michigan. 

So, in 1877 the Horlick brothers opened their single story factory in town, making "Horlick's Infant & Invalids Food" and got ready for success.It was a little slow in coming. By now the baby formula business was very competitive and not the rocket to success that James had dreamed about along the banks if the River Wye, back in England. Still, in 1883, James’ preeminence in the field of baby food in America had been confirmed with the new patent. 

In 1890 James returned to England to be closer to the banks they needed to invest and to handle the international marketing of their infant cuisine empire. In 1908 James Horlick opened a new, much larger plant in Racine (above).

The publicity breakthrough came in 1909 when explorers Robert Peary, Amundsen and Scott all three picked Horlik to supply protein for their assaults on the North and South Poles (above). Overnight Horlick's food was in the forefront of the new "health food" craze. And it remains a popular health food item to this day. That same year, 1909, the brothers opened a new plant in New Zealand, to supply mothers and explorers down under with portable protein. But that was not the advancement that changed human life. Not my life, anyway. And this story is not about either health food or baby food.

You see, it was in the early years of the 20th century that the great revolutionary event happened. It’s unclear who did it first, but my bet is it was the new player on the stage. They were called "soda jerks" because in the early years they were required to jerk on the levers to dispense the carbonated water that was the main ingrediant of their trade. I doubt that it was an employee of Horlick who first made the discovery, else their name would have been enshrined in company legend. Besides, after all, it was a small step and may have been taken in several places at about about the same time.

Remember the Horlick formula was a concoction of dried just-sprouted barley malt and powdered milk, to be mixed in water or milk. And then somebody added ice cream, and thus was born the malted milk shake.

I doubt that most people realize that everything “malted” can only be made under license from Horlick’s, including malted milk, malted milk balls, malted tablets or disks and malted “shakes”. Malted is a flavor that is owned. It was invented. It does not appear anywhere in nature. 

It started out as baby food, then became a health food before it was added to ice cream to become a treat of magical proportions. And it gave all those soda jerks something to serve with the ice cream Sundaes they had invented, because carbonated water was considered too racy a drink to be served on the Lord's day.

But surely, before the judgment of God, the invention of the cold, frothy and thick Malted Milk Shake will count on the plus side for humanity come the judgement day.

- 30 -