BATTLE OF THANKSGIVING

 

I should begin by pointing out that American Thanksgiving is mostly one myth piled upon another. The truth is our Puritan forefathers were a humorless bunch who outlawed Christmas and showed their devotion to God by going hungry, not by eating.  And the only feasts they had were in the late  summer, when food was plentiful. By late November they were already deep into their grain stores, and watery stew.  These Protestant pessimists would only say thanks if they were staving to death!

The real mother of Thanksgiving was actually a widow who wrote “Mary Had a Little Lamb” and other innocent poems, Sarah Hale.  She was the 19th century version of Martha Stewart. For forty years Sarah was the editor of the prestigious “Godey’s Lady’s Book” magazine. And each November Sarah would bombard her 150,000 subscribers with recipes for Roast Turkey, Turkey stuffing, Turkey gravy, and Turkey stew. Now a lot of selling and some kitchen chemistry were required because 19th century turkeys were scrawny and almost exclusively dark meat. Sarah championed the turkey because her middle class homemakers were on tight budgets, and per pound the randy, strutting bird-brain turkey cost less than half what a chicken might.

But the real revolution came when, in 1934, the United States Department of Agriculture discovered the key to making turkeys palatable; artificial insemination.  In 1932, before the breeding revolution, the average American ate just two pounds of turkey a year. Today, that amount is closer to twenty pounds. Turkey farmers across America, are very thankful for that big government intervention. So are most turkey eaters, although they don't seem to know it.

But the increased popularity of turkey has come at a price - no sex for the turkey.  Today’s buxom white breasted Tom Turkey is too obese to climb atop an equally buxom white breasted hen. Without human intervention, the Thanksgiving turkey would have have gone extinct - Ah, ceste se la guerre. But this brings us to my real topic, which is the year when Thanksgiving became a political de la guerre; 1939

It was the third year of President Franklin Delano Roosevelt’s second term as president. And Republicans were determined (read terrified) that he might want to seek a third term. However they were not in a good position to prevent it, holding only 177 seats in the House of Representatives (to 252 Democrats) and a paltry 23 seats in the Senate (to 69 Democrats). But then in August, Roosevelt handed Republicans an early Christmas present.

In July Franklin had received a visit from Fred Lazarus (above), head of the Federated Department Stores, at the time the single biggest retail chain by volume in America. He controlled Macy’s and Bloomingdales department stores in New York City, Filenes in Boston, and Strauss in Brooklyn. 

Fred pointed out to the President that in 1939, November would have five Thursdays; the second, the ninth, the sixteenth, the twenty-third and the thirtieth. And Lincoln’s 1863 proclamation calling for a day of Thanksgiving -  first issued after the battles of Gettysburg and Vicksburg, and re-issued by Presidents every year since - specifically designated Thanksgiving as the final Thursday in November. That final Thursday would be, in the case of 1939,  the 30th . The previous time Thanksgiving had fallen on the fifth Thursday in November had been 1933. 

That year the Christmas shopping season, which traditionally began the day after Thanksgiving, was just 20 shopping days long, and had proven disastrous for retailers. Of course, the Great Depression had also bottomed out that year, but retail business folks are like farmers, who always worry about the rain. Is it too little or too much? Too late or too early? And in 1933 had the shopping season been to short late to save the economy?  Anyway, Lazarus, and lobbyists from the National Retail Dry Goods Association, as well as executives from Gimbels and Lord & Taylor,  wanted Roosevelt to move Turkey Day back one week, to give merchants another week to tempt customers into spending.

Being a life long politician, Roosevelt listened to the business community. And at a Press Conference held on Monday, 14 August,   he made a little speech.  “I have been hearing from a great many people", he began, "complaints that Thanksgiving came too close to Christmas”. 

Roosevelt reminded the press corps that Thanksgiving was still not an official holiday, and that each year the President picked the date for it.  And, since business "experts" believed that adding another week to the shopping season would increase sales by 10%,  Franklin announced that this year of 1939,  he was moving Thanksgiving to Thursday,  November 23rd., the fourth Thursday in November. Not the last Thursday.

The first alarm went off  the very next day, when Fred Lazarus ran into his younger brother. Simon Lazarus was ranting over the change because it had disrupted his Ohio State Universities’ Thanksgiving day football game. “What damn fool got the president to do this?” Simon barked at his brother, who, in fact, was the damn fool himself. But that was just the beginning.

The Republican attorney general for Oregon, turned to poetry. “Thirty days hath September, April, June, and November; All the rest have thirty-one; Until we hear from Washington.”  A shopkeeper in Kokomo, Indiana preferred to protest in prose. He put up a sign in his shop window which read, “Do your shopping early. Who knows, tomorrow may be Christmas.” 

Republican Senator Styles Bridges of New Hampshire urged the President to simply abolish winter by fiat. And Methodist minister Norman Vincent Peal got very outraged, charging it was  “…contrary to the meaning of Thanksgiving for the president of this great nation to tinker with the sacred religious day with the specious excuse that it will help Christmas sales. The next thing we may expect Christmas to be shifted to May 1st to help the New York World’s Fair of 1940.”  Did anybody point out to Norman, that the bible never mentioned which Thursday Thanksgiving should fall on?  If they did, it seems Norman was not paying attention.

Twenty-three governors went with the President’s switch, and twenty-two did not. 

Texas and Colorado couldn’t make up their minds and neither could Mississippi. They all recognized both days as the holiday in question, although the Republican Governor of Colorado, Ralph Carr, announced he would eat no turkey on the 23rd. 

The 30th was labeled as the Republican Thanksgiving, while the 23rd became the Democratic Thanksgiving, or, as "Nucky" Johnson, the recently indicted Republican mayor of Atlantic City called Franklin Roosevelt’s holiday, “Franksgiving”.

There were a few real problems hidden under this haze of invented political outrage. Calendars could not be changed in time for the 1939 switch over. And schools were suddenly uncertain of vacation schedules. Some families found their bosses forced their holiday dinners to be split between the two dates. But it turned out that the real problem had been identified by Simon Lazarus, the angry brother - American football.

The headline in the New York Times said it all; “PRESIDENT SHOCKS FOOTBALL COACHES” The coach of Little Ouachita college in Arkansas warned, “We'll vote the Republican ticket if he interferes with our football.'” Chairman of the Athletic Board at New York University wrote to Roosevelt, “…it has become necessary to frame football schedules three to five years in advance, and for both 1939 and 1940 we had arranged to play our annual football game with Fordham on Thanksgiving Day…” And then Roosevelt had changed the date!

A Gallup poll found that 62% of Americans wanted the President’s decision reversed. But it was too late for Roosevelt to change his mind in 1939. And FDR was too stubborn to admit defeat in November 1940, which also had five Thursdays, and was a Presidential election year. 

Despite the addition of even more politics into the mix, in 1940 nine states switched from the Republican Thanksgiving (the fifth Thursday) to the Democratic one (the fourth Thursday). 

That left just sixteen celebrating the “old” Thanksgiving. And that seems to have been enough of a victory for Roosevelt, that looking ahead to November 1941 (which surprisingly also had five Thursdays), he asked New York City Mayor Fiorello LaGuardia to study the sales figures. Was that extra week of shopping really helping the economy? In fact it had, but not very much; certainly not enough, considering all the angst and confusion the move had cost.

In early May of 1941, LaGuardia’s report informed the White House that “the early Thanksgiving date has not proved worthwhile".  So on  20 May 1941, Roosevelt set Thanksgiving 1941 back to the last Thursday in November. And in a rational world, that would have settled that. But, of course, politicians are not rational beings, anymore than the people who vote for them.

Being lawmakers the politicians in the House of Representatives decided to get involved by writing a law. House joint resolution 41 justified itself by pointing out that there was nothing to designate the day as a holiday except the annual President's Proclamation (which Roosevelt had mentioned at the start of this mess!). Henceforth, said the Representatives, the last Thursday in November would legally be Thanksgiving.  But when HR 41 got to the Senate, those gentlemen felt compelled to improve upon the fix.  

They did this by changing one little word. Thanksgiving would now be not the last Thursday in November as the House had intended, but the fourth Thursday in November, as Fred Lazarus had wanted.  As Connecticut Senator John A. Danaher pointed out, in four out of five years, the last Thursday in November was the fourth Thursday in November, anyway. The House went along and Roosevelt signed the new law into effect on 26 December, 1941. And amazingly, since that date, the Republicans had been determined not to notice that Roosevelt and the merchants had won.

Money always wins political arguments. And most moral arguments, too.  And the great political storm of 1939 - 1940 seems quaint and gentle, in a world where the Christmas shopping season begins shortly after Halloween!

- 30- 

RUNNING AGAINST SOCIAL SECURITY

  

I would say that Bertrand Hollis Snell is a shinning example of the “Peter Principle” in action. Bertrand started out his adult life as a bookkeeper. Then he successfully ran a cheese factory, and then a lumber company in upstate New York.  For awhile  he was the president of a small college. Then, in 1915,  Bertrand was elected to congress as a Republican.  In 1931 he became the Chairman of the Republican National Committee. That led, in 1932, to him being one of the primary architects of the disaster which befell the Republican Party in 1936 -  the first time they ran against the brand new Social Security program of the New Deal. In short, it was Bertrand Snell’s fault. Of course, he had some help.

Herbert Hoover's ineffectualness at dealing with the Great Depression  -the stock market crash had occurred just 6 months after he first took office - was so obvious that Herbert won only 6 states – Pennsylvania, Delaware, R.I., Vermont, New Hampshire and Maine, and he lost the 1932 Presidential Election, by almost 18 percentage points.  And yet Herbert still had hopes he could engineer a come back. 

Yes, FDR’s New Deal had already created six million jobs, and had doubled industrial production and sent corporate profits from a $2 billion loss under Hoover to a $5 billion profit. 

But there were still 8 million Americans unemployed, and the National Association of Manufacturers (NAM) was charging that the new Social Security Administration was part of a fascist/communist take over of the federal government. Does any of this sound familiar?  Anyway, back to our story...

On Tuesday, 9 June, 1936, in the Public Auditorium in Cleveland, Ohio,  Representative Snell introduced Herbert Hoover to the Republican National Convention.  

Hoover did his very best to rally the faithful to his cause. And there were faithful in that auditorium. As Time Magazine detailed, “After 15 minutes (of) yelling, shrieking (and) hooting, (Hoover) was allowed to begin."

He warmed up quickly. According to Time, Hoover told the faithful, "Fundamental American liberties are at stake. Is the Republican Party ready…to cast your all upon the issue?" "Yes!" roared the crowd…."

".. have you determined to enter in a holy crusade for freedom which shall determine the future and the perpetuity of a nation of free men?" "Yes!" roared the crowd in ecstasy.” The faithful went on chanting “Hoo-ver, Hoo-ver, Hoo-ver,” long after Herbert had left the stage.

Noted Time Magazine; “The demonstration could not be stopped for half an hour, even when Speaker Snell tried to introduce a little old lady, surprisingly pert for her 77 years, the widow of President Benjamin Harrison.”  

Finally Bertrand banged his big gavel and informed the crowd that Herbert would not be coming out for a curtain call because he had already boarded a train for New York. Stunned, the floor demonstrators paused for a breath, and in vague confusion the demonstrations petered out. 

Except, Herbert had not even left the building. He was in fact, just off stage, waiting to be recalled by the carefully prepared demonstrations, and proclaimed the Presidential nominee by acclamation. That was his plan, anyway. 

But Bertrand (above, center) had already determined that the party nominee would not be Hoover. It could not be Hoover. That would be a disaster for the party. Instead, Bertrand had decided the choice would be Republican Governor, Alf Landon, known affectionately to the faithful as “The Kansas Coolidge”. The party chairman had cut the ground right out from under Hoover.

Governor Landon  was the only Republican governor re-elected in 1934. He had a reputation as a fiscal conservative who cut taxes and balanced the state budget. That made him the Republican wonder-kid, the perfect man to oppose the “tax and spend” Roosevelt.

Alf's candidacy had a few problems, of course. What candidate does not? First; Landon had balanced the Kansas budgets because Roosevelt's New Deal had kicked in millions of dollars to offset the state's deficits.

Second; Alf publicly supported so many parts of the New Deal, including Social Security, that he was at odds with most of the Republican party platform. Third; Alf was a terrible public speaker. He mumbled. And like any good mid-westerner, even when speaking clearly he didn’t blow his own horn very much. As H. L. Mencken noted, he "simply lacks the power to inflame the boobs."

The party platform that Alf was going to have to stand on had been engineered by Chairman Snell and forty-four year old John Daniel Miller Hamilton (above), the “crinkly haired” “jut-jawed” G.O.P. general counsel, who reeked of “animal vigor.”  Or so said Republicans. 

Hamilton (above) was paid $15,000 a year to be the party's  attack dog. He was described by one fellow Republican as having, “…a seven-devil lust to live and shine under the blessings of the rich”.  Both Snell and Hamilton were Alf’s front men, and Hamilton had even nominated the Kansas Governor. And to seal the deal, in his nominating speech Hamilton had read a telegram from Governor Landon promising to support the anti-New Deal anti-Social Security platform. 

Said the Republican platform; “For three long years the New Deal Administration has dishonored American traditions…has been guilty of frightful waste and extravagance, …has created a vast multitude of new offices, …set up a centralized bureaucracy, and sent out swarms of inspectors to harass our people."

"It has bred fear and hesitation in commerce and industry, thus discouraging new enterprises, preventing employment and prolonging the depression…We pledge ourselves: To preserve the American system of free enterprise, private competition, and equality of opportunity...We advocate: Abandonment of all New Deal policies that raise production costs, increase the cost of living, and thereby restrict buying, reduce volume and prevent reemployment. …”.  

Sound familiar? It should. Basically, this has been the Republican Party Platform for the last ninety years!

But the platform saved its most vicious criticism for that newest New Deal program, Social Security. It was opposition to Social Security that had "energized the base". 

As it was initially passed the program did not cover farm workers, the self employed, state, federal or local government workers, railroad workers, or domestics. There was no aid for the disabled, and there were no cost of living allowances. Still, the Republican platform for 1936 charged that the New Deal, "...while purporting to provide social security, have, in fact, endangered it", and claimed that "the fund will contain nothing but the government's promise to pay" and is "unworkable".  Again, does any of this sound familiar? 

 

Bertrand Snell had a master plan for victory, funded by a $14 million war chest (equal to $207.5 million today), with over a million of that coming from just three families – DuPont, Pew and Rockefeller – and the rest almost entirely from business leaders anxious to prevent further Federal regulations of their business. 

And then there was “The Liberty League,” described by one historian as “…the best-financed and the most professionally run…anti-big-government organization ever to come down the pike.” Before the Tea Party, that is. The League was the original "Astro-turf" - a pesudo-grassroots organization. It raised and spent as much cash as the two established parties combined (30% of it coming from the Koch brothers of the day,  the DuPont family). The League's  national headquarters occupied 31 rooms in the National Press Building, and there were 20 state branches. Hamilton confessed later, "Without Liberty League money we (the GOP) wouldn't have had a national headquarters."

The campaign that followed saw the constant repetition of the extremist scare tactics. The New Deal became “The Raw Deal”. Franklin Delano Roosevelt became “Stalin Delano Roosevelt”. William Randolph Hearst asserted in a pro-Landon editorial, “The Bolshevist tyranny in Russian has ordered all Bolshevists, communists and revolutionaries in the Untied States to support Roosevelt!" It all sounds so familiar in the anti-Obama Care pre and post Trump world.

In late October 1936 the Republican National Committee sent checks for $5.00 to 400 black pastors in Maryland, along with a letter, which began, “Dear Brother,” and then argued that the G.O.P. had always done more to help blacks than the Democrats had. Of course, not  since reconstruction, but it was the thought that counted, right?  And $5.00 wasn't small enough in 1936 to seem like an insult, right?

The Young Republicans grew up during this election to get out the "youth" vote.  And to encourage women to vote Republican, fashion shows were staged.  Every show would start with a woman wearing a wooden barrel on suspenders, marked, “If The New Deal Wins”, followed by lovely models in Paris designs, marked “If Landon Wins." Women were expected to be swayed by such "fashion politics".

A few weeks before the election, tens of thousands of workers opened their paychecks to find what looked like an official government notice. In fact it was from their bosses and the Liberty League, warning workers that if Roosevelt were re-elected, come January they would all suffer a 1% pay reduction because of the socialist Social Security Program. This prompted the head of the Social Security Board, a life long Republican, to issue an immediate response, asserting that "Any political message in a worker's pay envelope is coercion. It is a new form of the old threat to shut down the mill if the employer's candidate isn't elected. We're supposed to be beyond that in this country."  Well, we are approaching a century later and we still aren't!

Finally, Landon himself was coaxed into actually speaking out against Social Security, and join the anti-Social Security bandwagon. In a Milwaukee speech, he called the program ""unjust, unworkable, stupidly drafted and wastefully financed."  It was socialism, communism, and an attempt at the redistribution of wealth. And it would bankrupt the nation in a year. Or maybe two. Almost a century later, and the Republicans are still predicting its immanent demise. And working to create it.

However, it appears that most Americans saw all of this Republican effort in the same light as that expressed by one voter,  who said that Roosevelt was "the first man in the White House to understand that my boss is a son-of-a-bitch"   In 1936 the Democrats came out swinging, including FDR, as illustrated in a speech he delivered in Boston, and which he wrote himself. “In the summer of 1933", said FDR, "a nice old gentleman fell off a pier. He was unable to swim. A friend ran down the pier, dived overboard and pulled him out. But his silk hat floated away with the tide. After the old gentleman was revived he was effusive in his thanks. He praised his friend for saving his life. Today, three years later, the old man is berating his friend because the silk hat was lost.”

The election of Tuesday, 3 November, 1936 was the most lopsided since James Monroe ran unopposed in 1820.  Eighty-three percent of eligible voters showed up at the polls and Roosevelt won almost 61% of their vote.  He carried every state in the union except Vermont and Maine, giving rise to the Democratic twist on the old adage, “As Maine goes, so goes Vermont”. 

Roosevelt won 532 electoral votes to Landon’s 8.  Seventy-one percent of Americans of African decent voted Democratic, as well as 57% of women, 63% of men, 76% of low income voters, 80% of Catholics and 86% of Jewish voters. After the election the Democrats held the Senate, 75-16, and the House, 332 to just 88 Republicans.

Landon would admit that his attack upon Social Security had been a mistake, and henceforth he publicly opposed any attempt to dismantle this New Deal program. John D. Hamilton would say after the election, "The Lord himself couldn't have beaten Roosevelt in 1936, much less the Liberty League." Maybe; but the election was the death knell of the Liberty League. They lingered into 1940, when the DuPont family finally pulled their funding, and the group quietly died. Long before that John Hamilton had his own reactionary reckoning. 

In 1937 Hamilton's wife sued him for divorce, on the grounds of “gross neglect of duty, abandonment and extreme cruelty.” That same year Alf Landon had Hamilton removed as Party Chairman, as Landon tried to rebuild the party in his own Midwestern less reactionary less-ideological image.

Under Landon's non-red baiting non-FDR hating conservative guidance,  the party stopped trying to overturn all of the New Deal all at once and began to climb its way back. The Republicans would gain strength until 1948 when it looked like they were certain to regain the White House. 

But late in that campaign they gloated too publicly about finally eliminating Social Security,  and that handed Harry Truman his come-from-behind re-election. It was not until Ronald Reagan in his 1981 inauguration speech that the G.O.P again openly called for overturning substantial parts of New Deal programs. But even Reagan knew better that to attack Social Security, openly. 

The election left Bertrand Snell, the leader of smallest minority in the House of Representatives since the Civil War.  He was one of the few Republicans re-elected in 1936. But he did not run again in 1938.  Instead, he went into the newspaper business. He published the "Potsdam, New York Courier-Freeman" and ran it until 1949. He also became the owner of the New York State Oil Company. He was ably qualified for both of those jobs. He died in 1958, while a Republican occupied the White House. That Republican was Dwight D. Eisenhower, He was a national hero, born and raised in Kansas, and a product of the Landon influence. But the conservative wing of the GOP charged that "Ike" was a Republican In Name Only, and his administration was nothing better than a "little New Deal" administration. 

It seemed that with time, the Grand Old Party is determined to forget the lesson Bertrand Snell had sacrificed to teach them, and which Alf Landon had given so much to drive home to the party faithful. Running against Social Security is political suicide. And now so are abortion rights and the Affordable Care Act. Republican ideology is so convinced it is evil, they have become blind to the advantages it gives middle class Americans.  And that isolates them as they have not been since 1936.

- 30 -