I wonder how many people worked in the advertising department at the Cole Motor Company in Indianapolis? Besides supporting Bob Fowler’s “Cole Flyer” transcontinental flight, they also had a big balloon that made appearances at county fairs and a share in the founding of the Indianapolis Motor Speedway. As their slogan went, “There’s a Touch of Tomorrow in All Cole Does Today”. Well, not forever. Joe Cole had built a fortune in horse buggies before he borrowed enough cash from Harvey Firestone to start his auto company in 1909. He ordered the parts from other manufacturers and assembled them in the Cole building. “A man’s car any woman can drive.”
Joe offered such innovations as “adjustable door glasses” (i.e., removable windows) a 15 foot long dash light and a speedometer that read up to 75 mph; unfortunately the car only went up to 45 mph. Bigwigs at General Motors wanted to buy out Cole, and when Joe wouldn’t sell they just bought up his suppliers and gradually cut him off. With the post war recession of 1920-21 Joe realized the jig was up and began a careful liquidation of his company. In 1924, as he closed up his firm, Joe died suddenly. His family rented the building out and kept the name, the Cole Building, into the 1970’s.
After he reached El Paso it took Bob Fowler a month to escape Texas. He crash landed in a rice field outside of Seixas, Louisiana, on Christmas Eve. He landed in New Orleans at about 3 p.m. on New Year’s Eve. It took him until February of 1912 to reach Florida. He landed on the sand at Jacksonville Beach on February 12, not that anybody noticed, what with the Titanic going down just two nights later. Bob would later observe with understatement, “I was the first to start and the last to finish.” It had taken him 116 days to travel 72 hours of flight time and 2,800 miles across America. The very next year Bob Fowler made the first non-stop transcontinental flight – across the Isthmus of Panama. Bob Fowler was a pretty crafty fellow.
Bob sold The “Cole Flyer” in 1912, and after being used in the movie business for a few years it was sold again, this time for scrap. The engine is on display at the Exposition Museum in Los Angles. In 1916 Bob started the “Fowler Airplane Corporation” in his home town of San Francisco. He modified and sold Curtis JN-4’s (“Jennys”) to the U.S. Army as trainers, and after WWI he started Bluebird Airways, a passenger service. He retired to San Jose and died in 1966, at the healthy old age of 82.
Jimmy Ward, the man who came to his senses and dropped out of the amazing race, died in Florida sometime after 1917, allegedly of stomach cancer. He was buried in an unmarked paupers grave. Some of his fellow aviation pioneers collected money to give him a more respectful funeral, but I can find no record of that ever happening. Perhaps somebody down in Florida can correct my mistake.
Cal Rogers was testing a new airplane on Wednesday April 3, 1912, just off shore of Long Beach, California when he ran into a flock of sea gulls. The plane banked sharply 45 degrees and slid into the surf, crashing just feet from where Cal had posed grinning in the surf with the “Vin Fiz” in December. The engine broke loose from its mounts and crushed Cal, breaking his neck. He was still breathing when swimmers pulled him from the water, but he died soon after. Cal Rogers was the 127th death since the Wright Brothers flight in 1903, and the 22nd American aviator killed. Considering the number of people flying in 1912, those were still terrible odds.
His mother, Maria (Rogers) Sweitzer, took procession of her son’s body and had it shipped back to Pittsburg. There Calbraith Perry Rogers was buried in Allegheny Cemetery under an elaborate tombstone, marked with the words “I Endure, I Conquer.” 
Cal’s brother John took procession of the “Vin Fiz Flyer” and had it shipped back to Ohio, to the Wright shops, to be repaired. He offered the Flyer to the Smithsonian but they already had a Wright B, so in 1917 the Flyer was donated to the Carnegie Institute in Pittsburg. In 1934 the Smithsonian changed their minds and bought the “Vin Fiz Flyer”. Refurbished and rebuilt, that is the plane that hangs from the ceiling in the Air and Space Museum in Washington, D.C.
And little Maude was determined to endure and conquer as well. After lengthy court battles with her ex-mother-in-law in California, Maude was awarded legal possession of the “Vin Fiz Flyer”. How could this be? Wasn’t the Flyer back in Ohio, being rebuilt? It was. But the contents of the baggage car of the “Vin Fiz Special” contained enough spare parts and replacement parts and replaced parts, many of which had actually flown on sections the transcontinental voyage at least once, to construct a second “Vin Fiz Flyer” and still claim it as an “original.”
Two years after Cal’s death, and after the court battles with Maria had finally been settled, Maude married Charlie “Wiggie” Wiggin, who had shown such faith and devotion to her Cal; two lonely souls who shared an adoration of another man. “Wiggie”, had, by this time, acquired his own pilot’s license. And Maude and Wiggie made a living for a few years barnstorming their “Vin Fiz Flyer” around the country. And then they quietly faded out of history. 
It would be ten years later when Jimmy Doolittle would cross the continent in less than a day - 21 hours 19 minutes, with just one stop for fuel. And as you sit in your tiny passenger seat, crammed four to an aisle, held prisoner on the tarmac for endless hours, forced to use a toilet designed for a diminutive Marquise de Sade, charged extra for a micro-waved “snack”, a pillow, a blanket, a soda or a thimble full of peanuts, consider the sacrifices of those who suffered before you; landing in chicken coops, landing in tree tops, landing in barbed wire fences, landing in Texas for day after day. And remember the immortal words of Cal Rogers; “I am not in this business because I like it, but because of what I can make out of it.”
It has become the mantra of every airline passenger world wide.
- 30 -
The world’s 49th licensed pilot was a shy, cocky, 6’4” thirty-something, cigar smoking, playboy and adrenaline freak with a hearing loss named Calbraith Perry Rogers. He was a romantic who favored action over words, as proven by the way he met his wife, 20 something Mabel Groves. He saw her drowning, jumped in, pulled her to safety and later married her, despite the hat. He approached flying with the same spontaneity. Having seen his first airplane on a visit to Dayton, Ohio, in June of 1911, Cal took the full Wright Brother’s flight course, all 90 minutes of it. Then he talked his mother Maria, into loaning him $5,000 so he could buy a Wright Model B Flyer “EX”; the "EX" was for experimental – which was a joke because every “aeroplane” was experimental in 1911. But Cal may also have been the origin of the phrase to “take a flyer”, because just two months later, in August, he entered his Wright Flyer in an air show in Chicago and took home third prize, worth $11,285. Not bad: Cal had been a pilot for 60 days and already he had made eleven grand. He suspected there might be money in this flying thing. 
In October of 1910 the Hearst newspaper chain had offered $50,000 to the first pilot to make it across the continent in 30 days or less. The offer was set to expire on October 10th , so with his self supplied confidence, Cal decided to shoot for it. What he needed, as any NASCAR driver can tell you, was a sponsor. He found his ‘sticker sucker’ in a new soft drink, “VIN FIZ”. Allegedly it was grape favored soda water but one critic noted that it tasted like “…a fine blend of river sludge and horse slop” With a product like that the Amour Meat Company, proud owners of Vin Fiz, were going to need a heck of an advertising campaign. Enter Cal and his flying bill board.
First off, from Golden Gate Park, in San Francisco, was motorcycle racer Bob Fowler. There were 10,000 cheering people there at 1:35 P.M., on September 11th to see Bob off. Like Cal, Bob was piloting a Wright “B” Flyer, except his sponsor was the Cole Motor Company, of Indianapolis, Indiana, and they had supplied him with one of their engines. It was more powerful than the Wright engine, but it was also 200 lbs heavier. Plus they were only paying Bob $7,500.00 for the whole trip. Making an average speed of about 55 miles an hour, Bob reached Sacramento in just under 2 hours, and after spending a couple of hours schmoozing with Governor Hiram Johnson, Bob flew on to Auburn; for a total distance on the first day of 126 miles. On September 12th he reached Alta, California, where he crashed into some trees. Bob was now out of the race until repair parts could be rushed out from Frisco.
Second to start was James J. (Jimmy) Ward, pilot's license #52, and previously a jockey. He was flying a Curtis Model D. James took off from Governor’s Island in New York harbor on September 13th. He immediately got lost over New Jersey, and made only twenty miles before crash landing. Then he too had to wait for repairs. The basic tone of the entire race for everybody had thus been set right away; take off, crash, wait for repairs, take off, crash, wait for repairs, and repeat as necessary. It was going to be very hard to finish this race, let alone win it.
Before starting himself, Cal Rogers tied a bottle Vin Fiz to one of his wing struts (white circle), “for luck”. For reality, he tied a pair of crutches to another strut. Before a paying crowd of 2,000, a chorus girl poured a bottle of grape soda over the landing skids and proclaimed, “I dub thee “Vin Fiz Flyer””. Cal actually called his plane “Betsy” but he recognized the value of naming fees even back then. 
That night the reporters claimed that Cal claimed he would be in Chicago in four days. But Cal was shy, because of his bad hearing, the byproduct of a scarlet fever attack in his childhood. So he didn't like talking to reporters because he often barely heard their questions. So the reporters just made up heroic quotes for Cal. They invented more heroic quotes for him the next morning when the "Vin Fiz" hit a tree and ended up in a chicken coop. The bottle of Vin Fiz was miraculaously undamaged but now it was Cal’s turn to wait for repairs.
