But even fewer know that within a few weeks he sold his shares for less $11,000.00. Ten years later, in September of 1870, Henry Comstock (above) was flat broke again and was forced to take advantage of the poor man's retirement plan. He shot himself.
William “Billy” Ralston (above), aka “The Magician of San Francisco”, founder and manager of the Bank of California, had no intention of suffering a similar fate. In 1864, almost by slight of hand, he convinced twenty-two of California's Gold Rush millionaires to finance his new bank. 
He used their capital to make predatory loans to the miners who built Virginia City, Nevada (above) atop the Comstock Lode. And although Ralston did not invent the idea of giving his mining partners the shaft, he did practice it on an industrial scale. He carefully hid inflating payments in his loan documents, and used them ruthlessly, seizing mine after mine until he was one of the richest and most powerful men in California and Nevada.
He invested his profits in wool mills, cigar factories, hotels and theaters. And he gave money to the needy so willingly that it seemed at times as if Ralston wasn't interested in money, so much as he had an insatiable hunger to be richer than he was. And that was why in the spring of 1872 he jumped on the idea of a diamond mountain with such enthusiasm.
Ralston's plan was to quickly squeeze the original founders of the strike, Philip Arnold (above) and John Slack, out of the deal completely. But once that was done, to properly exploit the diamond mountain Ralston figured he would need $50 million, far more cash than even he possessed. He needed lots of investors, and lawmakers to protect his share of the investment. Ralston sent his good friend and sometime business partner, the magically named Asbury Harpending to New York City via the transcontinental railroad, with a bag of gems and instructions to get them valued by none other than the “King of Diamonds”, Charles Lewis Tiffany.
The truth was Charles Tiffany (above) had never seen a raw diamond in his life. What he was, was a marketing genius.
He had opened his stationary store in 1837 with $1,000 in capital borrowed from his father. Then, when P.T. Barnum had to shoot one of his elephants, Charles Tiffany bought the poor pachyderm's hide and had it sewn into cigar cases, diaries and wallets.
When Barnum's Tom Thumb got married, the miniature pony and coach which carried the diminutive bride and groom away from the church, were provided by Tiffany, and before and afterward displayed in his store.
And when the the first Transatlantic Telegraph cable was completed in 1858, Tiffany bought several hundred yards of the excess wire, sliced it into sections and sold it mounted on plaques. On the first day of sales, the crowds were so large the police had to restore order – or so Tiffany claimed
But it was Gideon Reed from Boston who ran the firm's Paris store, and who invented the diamond engagement ring, to handle a glut of small stones from South Africa then swamping the market. And it was George McClure, the companies' head gemologist, who oversaw the army of designers who created the Tiffany jewelry style. But nobody outside of the diamond industry had ever heard about those guys. Charles Tiffany (above, right, in his 5th Avenue Manhattan shop) was the public personification of Tiffany and Company. So when Asbury Harpending stepped off the train in Manhattan's Pennsylvania Station in the spring of 1872, it was Charles Tiffany's valuation of the gems that he was seeking.
Asbury Harpending (above) described Tiffany's dramatic performance, at his lawyer's home. “A number of distinguished men were present to see the gems displayed...(Democratic Presidential candidate General George B. McClellan, Newspaperman Horace Greeley, Mr. Duncan, of the banking house of Duncan, Sherman & Co....(and Congressman) General B. F. Butler...I opened the bag of diamonds....Mr. Tiffany viewed them gravely, sorted them into little heaps, held them up to the light, looking every whit the part of a great connoisseur. "Gentlemen," he said, "these are beyond question precious stones of enormous value”...In an official statement, still available, his valuation on the lot was $150,000....At that figure, we had diamonds enough already in stock to make up a total of $1,500,000 in hard cash, whenever we wanted to turn them into money....The news of the Tiffany appraisal ...soon became common property in New York and made a big stir in speculative circles.”
Back in San Francisco, and thrilled at Tiffany's evaluation, William Ralston officially incorporated the San Francisco and New York Mining and Commercial Company, with so many investors forcing money into his hands the new firm quickly had a million dollars in “working” capital, and 100,000 shares of stock, initially valued at $40 a share. William Lent was named as President, Ralston named himself as treasurer, and David Colton became the general manager. Even British banker Baron Rothschild bought stock in the new company.
As the addition of the word “Commercial” indicated, Ralston was dreaming big – very big. The board of directors of his new company were empowered not only to dig up the diamonds of Diamond Mountain – where ever that might be – but they were also empowered to cut and polish the stones, and develop the market for them. Less than six months after Allen and Slack had shared the existence of the Diamond Mountain with him, Ralston was planning on transplanting the entire Amsterdam (above) diamond market to San Francisco, replete with cutters, polishers, graders, wholesalers and, of course, customers. Anyone who could be helpful to Ralston's grand plan, including Congressman Butler, was granted shares in the new venture.
What the rotund Congressman Butler (above) from New York delivered were a few words added to the General Mining Act of 1872, approved in record time and with a minimum of debate in either the American House of Representatives or the Senate. The new law took effect almost immediately, ,on 9 July 1872.
This rushed bill established the price of a mining claim on federal land at between $2.50 and $5.00 an acre, a figure which has ever since resisted all pressure for an increased benefit to the federal purse. Under this landmark legislation, mining claims on public lands were offered at those bargain prices to those seeking gold, silver, copper or, as Butler amended the act, “other valuable deposits”. In short, diamonds.
By the time these loose end had been tied down, Philip Allen and John Slack were back in San Francisco again, with another bag of diamonds and sapphires. By this time, however, William Ralston had managed to convince the Kentucky simpletons to sell their entire claim to him outright. Their price was $660,000.00; half up front and half upon a final examination by a third engineer, picked by Ralston, and the revelation of the exact location of the claim.
The man Ralston picked for this final and most important appraisal of the diamond mountain was one of the most respected consulting mining engineer's in America, a man whose 600 previous appraisals had been so accurate his clients had never lost a dollar on his jobs; Henry Janin (above). His fee was standard - $2,500 in cash, all expenses paid to and from the claim, as well as the price of chemicals required to confirm the quality of the claim, and the right to buy 1,000 shares in the enterprise at a nominal price. It was all boiler plate, industry standard arraignments. Of course, contained within them were the seeds of destruction for the entire enterprise, and everyone associated with it. At least one person had figured that might be where they were heading, right from the start.
- 30 -
No comments:
Post a Comment
Please share your reaction.