“The
question everyone wants answered is how a cold-blooded murderer ever
got out in the first place,”
The
Lawrence Eagle-Tribune April, 1987
One
afternoon in late May of 1988, the 6' 9” Jim Pinkerton, leader of
the 35 “nerds” doing Opposition Research for the Vice President George Bush
Presidential campaign, was reading the transcript of the New York
Democratic Presidential Primary debate.
By then it was clear
Massachusetts Governor Michael Dukakis would be the Democratic
nominee, and early polls gave him a 17 point lead over Bush.
But Jim
read something in Al Gore's remarks which tweaked his interest. He
called Reagan White House Staffer Andrew Hill "Andy" Card (above) who was from the bay state, to ask about the “furlough issue.”
Jim
Pinkerton explained later, “Card said, Yes, this has been a huge
thing up here...The Boston Globe had run stories on this, the
Lawrence Eagle-Tribune had run something like one hundred thirty
stories. They won a Pulitzer Prize (abive) ... it was just sort of totally
hiding in plain sight...it was just like discovering gold.”
When
Pinkerton told his boss, campaign manager, “boy wonder” Lee Atwater said, "By the time we’re finished, they’re going to wonder whether Willie Horton is Dukakis’s running mate.” And Communications Director Roger Ailes promised to “Strip the bark off that little bastard
(Dukakis)”, adding, “The only question is whether we depict
Willie Horton with a knife in his hand or without it.” Within
days, Horton's threatening mug shot was hanging at Bush''s 15th
street, D.C. headquarters.
Roger
Eugene Ailes (above) came into politics as a two time Emmy winning talk show
producer with a "boundless
propensity for fabulism and a bottomless ego.”
The talk show
brought Ailes (above, left) into contact with Richard Nixon (above, right), who after a few hours
listening to Roger, appointed him his Executive for Television. Privately Ailes had a cynical view of his new client. “He
looks like somebody hung him in a closet overnight and he jumps out
in the morning with his suit all bunched up and starts running around
saying, ‘I want to be president.’"
In the words of Jim Pinkerton, with Nixon, Ailes was, part
Don Rickles, part psychiatrist and part motivational football coach"., During the 1968 campaign, instead of doing standard interviews with
heavyweight journalists Ailes designed “town hall” meetings, hosted by local anchors and filled with carefully chosen
voters who would ask Nixon softball questions. Historian Rick
Perlstein explained the events were not staged, rather, “They were
fixed”.
It
also highlighted Roger's insight into the creation of news, what came
to be called his “Orchestra Pit Theory". “If you have two
guys on a stage and one guy says, "I have a solution to the
Middle East problem," and the other guy falls in the orchestra
pit, who do you think is going to be on the evening news?” Or as
Roger rephrased it during the '84 campaign, “ What would a
journalist rather cover? New TV ads or the latest proposal to change
the capital gains tax?"
Working
closely with Ronald Reagan, Ailes became known as “Dr. Feelgood”
because of his ability to reassure and coach the candidate through
difficult situations. It was Ailes who counseled that facts were not
important. “You get elected”, he told Reagan, “on themes”.
As Mary Matalin, a longtime Republican campaign strategist
remembered, “"Roger always had the clearest vision...When you
came to a strategy impasse...I can’t remember a single incident
where he lost a fight."
Having
chosen to highlight the issues of furloughs – among others - the
next step was to convince their client, Vice President George Herbert
Walker Bush (above) that he needed to play rough. The Bush family had been
wealthy since Samuel Prescott Bush took over the Buckeye Steel
Company in 1908 and bought a summer vacation home in Kennebunkport,
Maine.
And although Bush had earned the Distinguished Flying Cross in
World War II (above) and been a successful businessman, and politician, he was what Atwater called a "cocktail party Republican", a large step removed from the blood thirsty front line fighters like himself..
So Ailes
rented an office in a shopping mall in the "quintessentially
suburban” town of Paramus, New Jersey (above), where he ran a series of
focus groups, testing the public impressions of Bush and Dukakis. It
seems likely that while these groups were also “fixed”.
As
expected and intended the groups did not have good news for Bush.
They reinforced the “Curse of Martin Van Buren”, the last Vice
President who had won election to Presidency in his own right back in
1836. Atwater explained the current dilemma. “We’re 17 points
back,” said Atwater, “and (Dukakis will) pick up 10 more points
at their convention and we won’t win. Even with a good campaign, we
won’t win.” After this presentation, Atwater said, “it was an
easy sell.”
Atwater (above) would later explain to an interviewer what “it” was. “You start
out in 1954 by saying, "Nigger, nigger, nigger.” By 1968 you
can't say "nigger"...So you say stuff like forced busing,
states' rights and all that stuff. You're getting so abstract
now...fiscal conservatism, balancing the budget, cut taxes...”
When the interviewer asked if Atwater was admitting the “conservative
strategy” was just racism dressed up in new clothes, Lee responded,
“You all don't quote me on this.”
By
now, William Horton (above) was inmate number 189-1821 at the Jessup
Correctional Institute, south of Baltimore. He had been sentenced to
2 life terms plus 85 years by Maryland Judge Vincent Fema.
Massachusetts had requested Horton's return to finish his life
sentence, but Judge Fema said, "I'm not prepared to take the
chance that Mr. Horton might again be furloughed or otherwise
released. This man should never draw a breath of free air again."
It was as if the judge were writing ads for the Republicans.
And
Horton's victims were still trapped in prisons Horton had created for them. They never returned to their
home, selling it at a loss. Although they went ahead with their marriage plans 2 months
after the assault, Angela Barnes constantly carries a knife in her
purse, and keeps one in her beside table. She admits to even taking
the weapon into the bathtub with her. She thinks, if faced with a
similar situation, with a gun to her head, “I think I'd say 'Go
ahead, shoot me'. I don't want to go through this again”.
Since
that horrific night in 1987, Clifford Barnes has never gotten a full
night's sleep. He would later demand, “Ask
Dukakis if he wants Willie Horton in his basement” But when the couple had approached Governor Micheal
Dukakis to discuss the state's furlough program, he refused to meet
with them. It was as if Dukakis was writing ads for the Republicans.
Now
all the Bush team needed to find the right person to create the perfect
ad that mixed race and prison furloughs to destroy the Democrat
candidate,
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