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Sunday, June 14, 2009

BUILT FOR SPEED

I believe the original source of the problem was the placid river. Stained with plant decay, the south branch of the Black River – and its tributary, Eastman creek - begins by slipping quietly from Great Bear Lake, in west central Michigan.
The stream meanders northward through gently rolling woodlands before pausing at Breedsville, where a mill dam provides the only sense of drama in its course. Once the middle and north branches join the south branch the river abruptly jogs back south 3 miles before slipping quietly into Lake Michigan at the port of Southhaven.
In 1861 the channel at South Haven was dredged to a depth of six feet to accommodate lumber haulers, and lumber shipped through South Haven helped build the metropolis of Chicago. With the woodlands cleared, the land was converted to fruit orchards, to feed the newly built metropolis. To accommodate the fruit carriers, in 1867, a light house was built at the exit to the lake, and the channel at South Haven was dredged to a depth of twelve feet. But the U.S. Army Corps of Engineers stopped there.Each summer at the turn of the century, steam ships would leave the docks at South Haven, their holds crammed with peaches, apples and blueberries. Not wanting to return empty, the shipping lines promoted South Haven as “The Catskills of the Midwest”.
By 1900 the returning ships were carrying 75,000 tourists a year to South Haven’s 215 hotels. The town boasted theatres, a casino, an amusement park and public gardens.
And for 12 years the S.S. Eastland, plied her trade between South Haven (and other ports around the rim of Lake Michigan) and docks on the Chicago River, merely one of a fleet of lake steamers, carry freight and tourists, and always carrying in their design the legacy of the quiet, un-dramatic and shallow Black River.The Eastland was built to fit the Black River. She was 265 feet long and only 28 feet wide. “Fully pumped out” she drew only 10 feet of water. Once christened in May of 1903, she quickly became the “Speed Queen of the Great Lakes”, able to slice through the water at over 20 knots. Speed was profit because it allowed the Eastland to make two transits a day between Chicago and South Haven.
However, during her first summer on the lake, while carrying 3,000 passengers, the Eastland listed so badly that during the winter of 1904 ballast tanks and pumps were installed to control her wild swings. But no gauges were installed to measure the ballast. Worse, an extra deck and heavy air conditioning units were also added, making the Eastland’s narrow wedge shape even more top heavy. In 1906 her maximum passenger load was reduced again, to 2,400 souls.And then, in April of 1912, the Titanic sank. One thousand and five hundred people died because there were not enough life boats on board. In America the legislative response was the Seaman’s Act of 1915, requiring a life jacket and a seat aboard a life boat for every single passenger. Installed on the Eastland, the new life boats and rafts added 14 tons to the upper decks.
Shortly after three A.M., the twenty-fourth of July, 1915, the Eastland tied up at the “Chicago and South Haven wharf”, between Clark and LaSalle streets, along Whacker Drive in downtown Chicago. Directly across the river was the Reid Murdoch office building, with its distinctive clock tower, the office windows looking down on the river dock. The Eastland was scheduled this day to be part of a three ship excursion flotilla taking Western Electric employees to Michigan City, Indiana for a company picnic.
Shortly after six A.M., as the sun rose into the cool morning air above Lake Michigan, the Eastland’s ballast tanks were pumped empty. At 6:30 passengers began to board the Eastland; most moved directly below decks to get warm.Over the next half hour, as 50 passengers a minute boarded the Eastland, the ship began to list, first to starboard and then to port. Each time water was pumped into starboard and port side ballast tanks to right the vessel. At seven A.M. the tug boat Kanosha cast a bow line to the Eastland. Five minutes later the Eastland’s engines were started. At ten minutes after seven the gang plank was closed. The Eastland had on board her full compliment of passengers, 2,400 souls. At eighteen minutes after seven the operator of the Clark Street draw bridge informed the Captain of the Eastland that he was ready to raise the structure. The captain ordered the stern line cast off. At twenty minutes after seven minutes the ship began to list so strongly to port that water began to pour into the ship. The Captain ordered the engines stopped. A crewman hit an alarm whistle. At twenty-eight minutes after seven A.M. the Eastland rolled over onto her port side. Her bow was still tied to the dock. 845 passengers, men, women and children were trapped below decks and drowned in 20 feet of water 20 feet from the dock.Jack Woodford watched from an office building across the river. Years later he wrote in his biography; “As I watched in disoriented stupefaction a steamer large as an ocean liner slowly turned over on its side as though it were a whale going to take a nap…lashed to a dock, in perfectly calm water, in excellent weather, with no explosion, no fire, nothing. I thought I had gone crazy.”Miss Ina Roseland told one of the Chicago newspapers, “My brother Karl and I were standing near the rail on a lower deck when the Eastland tipped over. I lost Karl as the boat carried me down, until I felt the muddy bottom….Then I began to rise...As I touched the slippery wall that was about me, my hand struck something soft…I screamed and felt myself fainting, but…(I) heard an answering shout. I could not believe my ears. It was my brother's voice. He told me to be brave; that he had come up in the state room next to me…."Several bodies, all of them women or little girls, would keep knocking against me, however much I tried to climb higher. Then I heard the hammering and cluttering as the men worked to cut away the plates. As a piece came away a little light filtered through and as I started a prayer of thankfulness, it was choked in my throat, for it fell on the upturned staring faces about me…Brother Karl was there urging them on as I was pulled outside.”
From another Chicago newspaper appeared this tidbit. “Joseph A. Forrester, who holds a Mississippi river master and pilot’s license, declared the Eastland never should have been used for passenger service. Forrester, who is visiting here and was early on the scene, continued: “There were not enough holds below the water line. The Eastland was built too high. When she started listing nothing on God’s earth could stop her, because there was more above water than below, which is contrary to all ideas of boat construction.”
The Chicago Daily Herald recorded the story of Charles Williams who was crossing the Clark Street Bridge when the Eastland rolled over. “"I leaped into the water and the first person that I reached was a man who was choking and crying for help. I swam to him and when I came up to him he threw his arms around my neck in a death grip."I knew that the only thing to do was to shake him off…I came up behind him and hit him in the neck. He became unconscious and I swam to shore with him, where spectators on the dock helped me get him out of the water. Next I pulled out a young lady dressed in a pink suit. A patrol boat then came along and a man on it yelled to me that a young lady had just gone down for the third time at a certain spot. I dived, got her and took her to shore, where she, too, was revived…"I swam to the Eastland and worked my way up on top of the hull, where I assisted four firemen in taking bodies out of apertures that had been chopped through several places. We took out at least fifty bodies, mostly women and children, although there were about a dozen men.”
The bodies pulled from the hulk of the Eastland were transported to a cold storage warehouse, which is now occupied by Harpo Studios, and contains the sound stage for the Oprah Winfrey Show. Six investigations were made into the Eastland disaster. No one was ever indicted, no one was ever convicted of a crime in this matter. A marker commemorating the Eastland disaster was not erected on the spot until 1989. The sinking of the Eastland remained the single worst civilian loss of life in American history until September 11, 2001.In 1915 a Coroner Juries’ inquest came to the conclusion that, “…the steamship Eastland was both improperly constructed for the service employed, and improperly loaded, operated and maintained…”. The jury recommended that, “…the state's attorney and grand jury investigate carefully the condition of the construction of this boat, to ascertain if there can be found legal methods by which those responsible can be held accountable.” Eventually it was decided there were none.
As if suspecting that this would be the case, the cornor's jury also observed that, “…the federal government system of permitting the construction of vessels for use by common carriers is unscientific and a menace to the public safety. There is not now nor has there ever been an inspection service maintained by the federal government for the purpose of determining the stability of boats offered for passenger service. It is the judgment of this jury that the present method of determining the passenger-carrying capacity of vessels is not founded on any proper basis.”
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Thursday, June 11, 2009

GOT A LIGHT?

I suspect the citizens of New Englanders were primed for the end of days. The winter of 1780 had been brutal. In Sudbury, Connecticut seven feet of snow had kept widower Samuel Savage from reaching his own barn. He complained to his diary, “…one snow upon another…and it keeps coming still…” In the core of what would later be called "The Little Ice Age", Chesapeake Bay had frozen over, as had the Hudson River and New York and Boston harbors. Record cold and record snows were recorded from the Mohawk valley to the coast of Maine. Then, in a sudden thaw during the first week of March, bridges were carried away by rivers crowded with ice. April was cold and wet, with late snows. And then in the middle of May, the days abruptly turned warm.In Sudbury Mr. Savage’s diary recorded six days of “fair and pleasant “weather. The merchant Samuel Phillips of Weston, Massachusetts, observed that the air was remarkably “thick” with vapors and mists. “The sun rises and sets very red”, he wrote. And others in New England say the waning moon was blushed, and odd fogs rose from the frozen north facing slopes of the White Mountains. But these odd atmospheric phenomena proved merely the setting stage for the morning of Friday, May 19, 1780.
At six a.m. when the sun rose over Hager’s Brook in West Rupert, Vermont, a haze was already gathering from the southwest over the New York border. On the other side of the White Mountains, one hundred miles to the northeast, in the little village of Lancaster, New Hampshire, workmen were digging a cellar for Jonas Wilder’s new two story home. They felt the gathering gloom, beginning about 10:00 A.M.. A half hour later, in Cambridge, Massachusetts, Harvard College professor Samuel Williams noticed the twilight and decided to take notes on the phenomena. The widower Savage had noticed after nine that morning the sky had “…a light grassy hue, nearly the color of pale cider… By ten o'clock the sun had almost entirely disappeared…songbirds, that cheered the day only hours before, now fell silent. Fowls retired to their roosts, or collected together in clusters”. wrote Savage, “…while cocks crowed and crickets shook their fiddles. It was all as if night was falling”.About 11:00 that morning the darkness was so thick the laborers in Lancaster could not see to dig. A ship’s captain 200 miles southeast of Boston reported that at the same hour, under a light rain, the day was so dark he was obliged to steer by candle light. In Ipswich Hamlet, Mass, several amateur scientists noted that at half past “…in a room with three windows…all open toward the southeast and south, large print could not be read by persons of good eyes. About twelve o'clock…a candle cast a shade so well defined on the wall, as that profiles were taken…” And on Boston Common a nervous crowd had gathered when a man rushed up shouting that the tide in the harbor had “…ceased to flow.” A panic almost ensued from this declaration, but for a Mr. Willard who calmly drew his pocket watch and dryly observed, “So it has…for today. It is past twelve o’clock.” At Harvard, Professor William’s recorded a light rain had begun to fall “..thick and dark and sooty”. Noted a Maine observer, “... fowls went to their roost. Cocks crowed in answer to one another…Woodcocks…whistled as they do only in the dark. Frogs peeped. In short, there was the appearance of midnight at noonday”. In Ipswich the amateurs noted that “About one o'clock…the darkness was greater than it had been for any time before…We dined about two…two candles burning on the table.” Attempting to explain the blackness at midday, one man pleaded, “I could not help conceiving, at the time, that if every luminous body in the universe had been shrouded in impenetrable darkness, or struck out of existence, the darkness could not have been more complete.”Approaching two o’clock now the darkness grew even blacker. Samuel Savage could no longer read his watch. A man riding through the wooded hills above Penacook, New Hampshire suddenly found himself amongst black clouds so thick he could barely breathe. Mr. Sammuel Tenny noted that a sheet of paper “…held within a few inches of the eyes was as black as velvet.”
Schools were dismissed, and in Hartford the Connecticut Colonial House of Representatives voted to adjourn. A similar motion was introduced for the upper house, which was debating a bill to regulate Shad fishing. But the Councilman from Stamford objected. Abraham Davenport insisted, “I am against adjournment. The day of judgment is either approaching, or it is not. If it is not, there is no cause for an adjournment; if it is, I choose to be found doing my duty. I wish therefore that candles may be brought.”John Greenleaf Whittier was inspired to write, “'Twas on a May day of the far old year Seventeen hundred eighty, that there fell, Over the bloom and sweet life of the spring,Over the fresh earth and the heaven of noon, A horror of great darkness... All ears grew sharp, To hear the doom blast of the trumpet shatter, The black sky... Meanwhile in the old Statehouse, dim as ghosts, Sat the lawgivers of Connecticut, Trembling beneath their legislative robes. 'It is the Lord's great day! Let us adjourn,' Some said; and then, as with one accord, All eyes were turned to Abraham Davenport” Meanwhile in Boston Reverend David Hall noted, “People came flocking to the Meetinghouse requesting my presence (to guide them in prayer)." You could almost hear the reverend smile as he added,"The people were very attentive.”When the superfluous night fell the full moon was due to rise at nine, but did not appear, high in the sky, until 1:00 A.M., and blood red. Shortly afterward dim stars began to appear. Then, “About three o'clock the light in the west increased, the motion of the clouds [became] more quick, their color higher and more brassy…There appeared to be quick flashes…not unlike the aurora borealis.... About half past four our company (of amateur scientists), which had passed an unexpected night very cheerfully together, broke up.”With the dawn on Saturday, May 21, 1780, the world returned to normal. The day was light and the night was dark. And a great many people spent a great deal of time and energy attempting to explain the Great New England Darkness of 1780. But the workmen in Lancaster, New Hampshire merely returned to their work, and by the 26th of July, they were able to raise the frame for Jonas Wilder’s new home, now called The Wilder-Holton House.That home, now a museum, still stands (along with the words of Abraham Davenport) as testament that the best of us continue to build for the future, even when the futility of our brief exsistance seems as black as the night, right before our eyes.
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Tuesday, June 09, 2009

A FEW MORE THOUGHTS ON DOOMSDAY

I have noticed that all of the doomsday prophets seem assured as to the sequence and portents of the end of the world, but rather vague about the details of the definition of “Doomsday” itself. Are they talking about destruction spread over all 13 billion light years of the universe? Or do their visions describe the termination of just the Milky Way, just the earth, or just Western Civilization?
I suspect, in fact, most of the religious predictions envision a rather limited doomsday; the end of Christianity or Islam or the end of monotheism. Could the Mayans have really sensed, in their jungle temples, the fall of cultures they never knew existed? And would they have been so certain, in their calendars of doom, had they known they were prophesying the demise of societies which had mastered the intricacies of advanced technologies, such as the wheel?The Mayan doomsday is supposed to arrive on December 21, 2012. I thank the Mayan diviners for waiting until the day after my 62nd birthday to end the world, but just for the sake of argument let me assume that these human sacrificing, slave owning, hygienically ignorant, polytheistic, cocaine and coca using witch doctors picked this particular date for reasons having nothing to do with my hedonistic affection for chocolate cake. Why December 21st and why 2012? Why not 2011, or 2013?It turns out the Mayans picked that date because that was when their calendars ran out. And it turns out that on this point the Mayans agree with Albert Einstein, who insisted his mathematics applied only for the “known universe” since, he observed, he could not know what he could not know. Or, to put it more practically, there was no point in debating how many angels can dance on the head of a pin if there is no way of knowing if you are right or wrong, and, since you don't win anything, no point in being right. The mysteries of existence, such as the meaning of life, will always remain mysterious because the answers differ for each individual life. The meaning of my life is different than the meaning of your life, because God speaks to us individually. We share the experience of God, but not the details. And that also makes doomsday an individual experience.It seems like an obvious point, at least to me, that eventually humans always redefine “doomsday” as “Judgment Day”. But this always boils down to the concept that the Lord will toss into the fiery pit of eternal damnation everybody who ever got away with things you think they should be punished for. Again, being human, we can't help this personal obsession creeping into our metaphysical calculations, but the implication is that jahannam or Diyu or hell, is filled with insulting store clerks, arrogant bankers, cruel lawyers, blackhearted insurance adjustors and nitpicking parking meter ticket writers. And then, of course, we must face the conumdrum; are those condemned to hell eligible to implicate others for condemnation? My point is that in order to be effective doomsday (and thus Judgment Day) requires a degree of abstraction on the part of the judge, i.e. God, of which we humans are not capable of.All humans are obsessed with our own realty. What other realty should we be obsessed with? Besides, an awareness of our personal obsession would seem a minimum prerequisite for intelligent life. As Socrates said, “A life unexamined is a life not worth having lived.” And a strong expectation of doomsday seems to me a mere excuse for not examining your own life. And not a very good excuse at that.

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Friday, June 05, 2009

EDSEL

I do not find it hard to believe that American auto makers have been so stupid as to get themselves into their current financial fix. They’ve made mistakes before. You never hear about people collecting a model “S”, or a Model “P” Ford. And that is not just because old man Henry Ford sold fifteen million of Model “T”s. It was the Model “T” that made Time magazine’s list of the fifty worst cars of all times; “…a piece of junk, the Yugo of its day.” And that wasn’t even the worst disaster that Ford ever made. That destinction had to go to the Edsel.
It wasn’t just a car. It was an entire new line of cars, the Saturn of their day. The Edsel was originally conceived in 1954, to compete with General Motor’s Cadillac division. The chief designer on the project was a young man from Canada named Roy Brown. Years later Brown told "The New Yorker" magazine, “Our goal was to create a vehicle which would be unique…and yet somehow familiar.”
The design team took ‘front on’ photos of the 19 other cars on the road at the time and realized that from a few hundred feet away they were indistinguishable from one another. But clay models of Brown’s original grillwork were so graceful and delicate the engineers questioned how much fresh air would reach the engine.
So Brown created what he called the “Horsecollar” (officially known as “the impact ring”), front and center. It reminded one critic of “a vagina with teeth”. In fact, while the design still existed only in clay, a prankster taped fur in-between the front grillwork which left it, according to Robin Jones, then a young Ford designer, looking like “…a hormonally disturbed cow after giving birth”. Kinder critics said it resembled “an Oldsmobile sucking on a lemon”, or just “a toilet seat”.
Looking for the perfect name Ford hired one of the largest advertising companies in the world, Foote, Cone and Belding, (“Successful Advertising is Only a Foote Away”) who offered up 6,000 possible names (including the “Mongoose Civique” and the “Utopian Turtletop”). Growled one Ford executive, “We hired them to come up with a name. They came up with six thousand.” Finally, after months of searching in vain, they settled on “The Ford Edsel”.
Edsel Ford was a civilized, cultured, talented and intelligent man who was also a skilled car maker and favorite son of old man Henry Ford. And suffice it to say that if Edsel hadn’t died of a heart attack from overwork in 1943 there would never have been a Ford carrying his name because Edsel Ford knew too much about marketing to have ever allowed it. When Ford’s Public Relations chief, C. Gayle Warnock, was presented with the name "Edsel" he claims to have said, “We have just lost 200,000 in sales”.
They financed the Edsel with the infusion of cash they got by going public in 1957, and from the success of the new Thunderbird. But at the last minute they decided to start pinching pennies. Rather than establish a brand new production line, management chose to assemble Edsels on the same production lines used to make Lincolns and Mercurys, and at the same time. The assembly line workers and plant management both saw the Edsel as an intrustion into their regular work scheduals and the results were perfectly perdictable. And the "mistakes" which slipped through the quality control were not helped by the advertising campaign.
Ford chose a mystery introduction for the Edsel. Cars were shipped wrapped in fabric, and the 1,160 brand new Edsel dealers were strictly instructed to keep the cars under wraps on their lots until “E” day, which was supposed to be September 4, 1957.
However, a used car dealer in Cleveland, Ohio had an unwrapped white Edsel on display two days early. So much for the surprise
Meanwhile a $2 million advertising campaign ($14.5 million in 2007 dollars) began by showing only the hood ornament, and then blurry shots of speeding Edsels, and drawings of draped cars on transporters, always with the taunting tag line, “The new Edsel is coming!”
Finally, on Friday night, September 13, during the premier on CBS of the “Edsel Show” - staring Bing Crosby, with guest stars Frank Sinatra, Rosemary Clooney, Louis Armstrong, Bob Hope and the Four Preps - an announcer, spoke in warm golden tones; “And now for the moment I'm sure you've all been looking forward to, a look at the newest member of the Ford family of fine cars ... the Edsel!" It may have been the greatest advertising buildup since Moses came down off the mountain. And like Moses, it was all downhill from there - one stumble downhill after another.
The dealers' showrooms were full of people, but few customers. Ford had expected to sell 2 million Edsel the first year. They only sold half a million. What went wrong?
Stumble Number One was that between August 1957 and February 1958 American industrial output declined by 10%. During the same six months unemployement jumped by two million. Retail sales dropped 2% and so did take home pay. The recession was bad enough that it gave Democrats a majority in the House in 1958, and set up Kennedy’s win of the White House in 1960. In short, this was not the time to introduce a new line of expensive automobiles.
Stumble Number Two; there were a few small problems with the cars. The much ballyhooed "Vac-U Start" feature displayed a dangerous tendency to restart the car after you had turned the engine off and walked away. And the “Teletouch” push button transmission shifter, located in the center of the steering wheel, was so new and so secret that none of the dealers knew how to service it.
And then there was the famous hood ornament. When the big V8 engine was pulling the Edsel at over seventy miles an hour (which it easily could do) the hood ornament had a nasty tendency to come flying off and turn into shrapnel.
Stumble Number Three was that many Edsels left the factories with wrong or missing parts: wires had been incorrectly connected and an occasional transmission had been installed backwards. And many of those Edsels which did start prompted dissatisfied owners to claim that Edsel stood for “Every Day Something Else Leaks”. (Decades later, when Ford failed to respond well to the invasion of well made inexpensive Japanese cars, the name Ford was said to stand for “Found On Road, Dead”).
Stumble Number Four was that Ford had introduced the 1958 Edsel in September of 1957 instead of October, the standard practice at the time, so the Edsells were competing with other Ford products being sold at 1957 inventory closeout prices.
And then there was the advertising blitz; Stumble Number Five. As one observer noted, although customers had been primed to expect a
“…plutonium-powered, pancake-making wonder car…” what they were being offered was a “…kind of homely, fuel thirsty and too expensive…” car." The American public simply didn't want this car.
Overnight the Edsel went from wonder kid to village idiot. In 1958, when a crowd in Peru pelted Vice President Richard Nixon with eggs while he was riding in a brand new Edsel, he would quip, “They were not attacking me. They were attacking the car.”
And in 1961 on the Andy Griffith Show when Deputy Barney Fife bought a used car, it simply had to be an Edsel convertible. The audience was laughing even before the steering wheel slowly projected itself into Barney’s face. The Edsel had become “…an aggalmoration (sic) of everything the public had grown tired of…vulgar ostentation and superferlous (sic) size…”.
By November of 1959, after building 110,847 Edsels and losing $350 million ($2 and 1/2 billion in 2007 dollars) Ford surrendered, and stopped production of the Edsel. A legend was born.
Three years later Ford would introduce the Mustang, a car designed to fit what the customer wanted, rather a car design looking for a customer, which the Edsel was.
Today just six thousand Edsels survive. And Roy Brown, the now elderly designer of the “vagina with teeth”, still insists with a straight face, “The car is a complete success as far as I'm concerned." And that kind of thinking is what is wrong with Detroit, today.
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