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Tuesday, July 07, 2020

THE AMERICAN TALE The Constant Ponzi Scheme

I am certain you have heard of that great criminal partnership, The James-Younger gang, which stole $209,000.00 over the decade between 1866 and 1876- a little over twenty million  in 2020 dollars.  But they were amatures compared to the Wall Street hustler William Miller.  But although he stole far more money, he would have remained another anonymous thief if he had never fallen under the influence of the professional, Robert Ammon.
William F. Miller was living proof of the ancient maxim that upon finding yourself in a hole, you should stop digging. In the late winter of 1898 he was a twenty-six year old, a “small, pale young man” working out of space rented in a grocery on the corner of Marcy and Park Avenues in the then wealthy Clinton Hill section of Brooklyn. Every night William took the elevated train north along Marcy Avenue and then walked to his apartment at 144 Floyd Street, a three story tenement house in the Williamsburg working class slums.  Around him, wedged between factories and breweries, lived some 200,000 second generation German-Americans, each of them, like William, sharing what Thoreau described as “lives of quiet desperation”.
William attended church regularly. He was the father of two 14 year old boys, John and Louis. He was a dreamer. He was a failure.  His wife was ill. And if she had known the truth of William's business acumen, she would have been sicker. William had lost the family nest egg buying and selling stocks in an illegal “bucket” shop, where the profits were made by separating the original “day traders” from their cash. To maintain the image he had of himself, William told his friends that, in fact, he had recently made valuable business connections on Wall Street, and now had the inside “dope”and would soon be rich. The owner of the grocery William rented space from must have felt sorry for the lad, because on Wednesday, 20 April, 1898, he invested $10 in William's dreams. William even wrote him the following receipt; “Received from Mr. Gus. Brandt; the sum of ten dollars ($10.00) for a one share interest in the “Franklin Syndicate”. Principal guarantied against loss, and may be withdrawn at any time. Dividends to be paid weekly in sums of one dollar and upwards per share until principal is withdrawn. Signed, William F. Miller.”
On Friday, Mr. Brandt handed him another “investment” of $10. Brandt must have expected, William invested the money in food and rent for his family. And he might have. But on Monday morning William was careful to pay Mr. Brandt $2, which he called a “dividend”. After this apparent success was made known to his fellow employees, and his neighborhood friends, William found himself suddenly afloat in small “investments”.  And each Monday William would personally deliver the “dividends” to his “customers”. By June, even the practical, pragmatic businessman Mr. Brandt was convinced. He invested $100 in William’s “Franklyn Syndicate”.  In Brooklyn the boy was earning a reputation as a financial wizard. . He was overheard on the grocery store’s "pay" telephone arguing with J.P. Morgan, and other Wall Street magicians. Of course, these were imaginary conversations, play acting. But they hint that William was desperate to convince his peers of his success. Rather than making money, that seems to have been William's real goal.
With growing confidence, and desperate to bring in enough money to meet his weekly dividend requirements, William began to make the rounds of the brokerage houses on “The Street” trying to sell his new investment plan to the professional thieves. He found no takers until, eventually, his rounds led him to the offices of Robert “Bob” Ammon, a Wall Street lawyer with a reputation as advisor to swindlers and confidence men, of which there were on the Wall Street of 1898, no fewer than there are today. Bob Ammon towered over the shallow youth, physically as well as intellectually. He perceived instantly what William was actually selling. He had sold it himself a number of times. But Williams’s “Franklyn Syndicate” had one distinct advantage over all ones Bob had executed; it had William himself as the front man.
Taking the boy in hand, Bob Ammon agreed to act as the lawyer and agent for his “Franklyn Syndicate”. He began by making up a list of 1,488 of his previous victims, er, customers, and sent each one the following telegram, collect; "To my Depositors: Owing to the enormous success of the Franklin Syndicate, and to the urgent request of a large majority of my depositors, I have decided to incorporate the Franklin Syndicate on December 2nd next, with a capital of $1,000,000….As all depositors are entitled to stock certificates in the corporation, it will be necessary to compare the receipts you now hold with my books, and just as soon as I receive your receipts I will immediately send you your stock certificate to which you are entitled…It is my belief that the Franklin Syndicate shares will be selling at $400 to $500 a share before March 1st next. (But) after December 2nd…I shall open no new accounts for less than $50. All accounts which I now have of less than $50, will have to deposit sufficient to make their account $50…Yours very truly, William F. Miller.
P. S. …it is the intention of the Franklin Syndicate (Incorporated) to continue paying 10% a week.”
Now, none of those receiving this telegram had ever heard of the Franklyn Syndicate, nor of William Miller, before. Most who were suckered into paying for the honor of being offered the scam, either laughed at the impertinence, or cursed their own folly and crumpled the telegram into a ball and threw it away. But several hundred were intrigued enough to wonder who was this man Miller, who claimed to be able to pay 10% interest in a week – 520% interest in a year. Some were so intrigued they immediately sent cash by return post to the offices of the Franklyn Syndicate. A few even  felt the need to deliver their money directly to 144 Floyd Street, Brooklyn.
Under Bob Ammon’s guidance, William had taken over the entire third floor of the building , and hired a staff of twenty-two to open the cash bearing envelopes, and greet the mobs of optimistic investors eager to hand over their meager savings. The staff spent their time making bank deposits and writing dividend checks. Mr. Brandt was encouraged to write a letter detailing his previous profits from the Syndicate. Articles, were placed in 700 newspapers nationwide, under the headline, “Wall Street Astonished. Franklin Syndicate a Big Winner.”
In the accompanying article William Miller was referred to as “the Napoleon of Finance”. There was no mention of Bob Ammon anywhere, of course.  In a follow up letter to investors, William explained, “"…you know there must be a way where one can double their money in a short time, or else there would be no Jay Gould, Vanderbilt…and other millionaires and syndicates who have made their fortune in Wall street starting with almost nothing….The equilibrata of Wall Street is maintained by the fluctuations between the vast army of losers and the privileged few who win…Our 'inside tips' are from the fountain head of speculative interests, and never fail us. This advantage we not only possess here, but over the Washington wire as well.” Of course William had merely signed the letter. It had been written by Bob Ammon.
By the end of October the Franklyn Syndicate was taking in something between $80,000 and $160,000 (today’s equivalent would be $1.5 million to $3.7 million) per week. But the business practises of the Syndicate were unusual enough that two banks closed their accounts, and most others simply refused to do business with them. The press were beginning to get suspicious, as well, correctly identifying the entire project as a pyramid scheme. Bob Ammon could sense that after a few brief weeks the scam had just about run its course. So one more telegram was issued over William’s name; “We have inside information of a big transaction, to begin Saturday or Monday morning. Big profits. Remit at once so as to receive the profits.” All that week cash poured in to the offices.
The machinations and sudden growth of the syndicate had reduced William to a nervous wreck. Racked by guilt, followed by private detectives (who may have been real or in the employ of the lawyer Ammon), William was ready when, in late November, Bob suggested, “Billy, I think you'll have to make a run for it. The best thing for you is to go to Canada.”
With William’s help, Bob saw that all the funds in the Syndicate’s accounts were now transferred to Bob's private bank account, "to protect them". The total amount was some $250,000 ($25 million today). Then William boarded a train for Canada under an assumed name, and disappeared.
To the investors, and to those outside the scheme, the collapse of the Franklyn Syndicate was sudden and precipitous. It resulted in injury to thousands of lives, Miller’s wife and children being just three more victims. William had left his family protected only by the promised kindness of Bob Ammon. Bob's kindness extended to only $5 a week, and he assured William’s wife that this pittance was all that he could afford.
In fact the syndicate’s funds were safely hidden under Bob’s various nom-de—corporate disguises. And that is the way the story would have ended, except, in December,  the Montreal police arrested William F. Miller.
He was placed on trial in the spring, and convicted of grand larceny. And on 30 April, 1900 William was sentenced to ten years in Sing Sing. And still Miller refused to believe that Bob had betrayed him. To maintain the fraud, Ammon had paid for William’s lawyers, had acted as one himself, and during the trial had increased payments to William’s wife to all of $40 a month. Once the trial was complete and William locked behind the granite walls of Sing Sing, the veil began to slip from poor Miller’s eyes; an infection of tuberculosis helped remove that fantasy.
In 1903 William Miller shuffled his way to the witness stand one more time. He was skeletal. He suffered from a hacking cough. He seemed to be dying. And when he pointed his finger at Bob, the jury believed him.  It helped that William willingly confessed his own crimes, and had helped prosecutors locate $60,000 of the stolen cash that had somehow had slipped through Bob's hands. And it helped that Bob was only charged with receiving $35,000, which was all that could be conclusively proven. Convicted, Bob Ammon got five years in Sing Sing. In exchange for his testimony, William Miller had his sentence commuted to time served.
William Miller did not die of tuberculosis, not right away, anyway. . He never got rich, but he stopped trying to. He got a regular job, as a store clerk. And he dropped out of history. The Miller's became just another average American family, struggling to survive in a world that makes heroes of the wealthy few, who are more than often, the biggest liars and cheaters in America.
Bob Ammon served his time in Sing Sing, and then he too dropped out of history. He became just another average millionaire, living in nation that considers it impolite to inquire how its citizens attained their wealth, but are endlessly curious as to just how much they have.
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Monday, July 06, 2020

BATTLE OF THE BUNNIES- And Napoleon Loses

I believe the legend that the first time French Major-General Louis Berthier met Napoleon Bonaparte, in March of 1786, he confided to a fireside comrade, "I don't know why, but that little bastard scares me."   
He was called "Berthier the Ugly" because his head seemed three times too large for his short squat body.  It also featured a large hook nose that thrust from between his cheeks like a prehistoric parrot's beak.  In addition he was clumsy and given to chewing his fingernails.  Add in a dose of social ineptness, and you had Berthier, the man. But he was also a genius of detail.  He spent his entire adult life in the military, rising through the ranks under the “Old Regime”.   He had fought with distinction under Rochambeau at Yorktown, Virginia in 1781 helping America win their revolution. And then he met his doppelganger - Napoleon Bonaparte.
The young Napoleon was  handsome,. almost pretty. He was of average height, and a firebrand of energy.  At 26 years of age he was already a blazing comet on the French political scene, the fresh faced new man of action.
Meanwhile  42 year old “ugly, little” Berthier,  had survived the revolution by keeping his huge head so low it could not be conveniently guillotined.  But perhaps Berthier sensed impending disaster on that blistery March morning when they first met.  Perhaps on some level he understood that the “Little Corsican” who stood before him would use him over the next 20 years to slaughter a million Frenchmen and three million who would die opposing Napoleon.  I wonder if he also sensed the sacrifice of all those bunnies, as well?  It is a legendary tale, and thus worthy of doubt. But if it ain't true, it ought to be.
Napoleon’s amazing string of victories  began at Montenotte, in Piedmont on 12 April and continued at the bridge at Lodi on 10 May 1796.  Berthier was there beside Napoleon,  sharing the hardships and basking in the reflected glory as Napoleon’s Chief of Staff and then a Marshal of France, organizing the now Emperor Napoleon’s complete victory, at "Austerlitz" in 1805.
By July of 1807 Napoleon was the master of the continent, referred to by his implacable English foes as "The Beast of Europe".  And "Bonney" would not have been half so accomplished if it were not for the efforts of ugly, efficient little Berthier.
And so it was obvious that when the Emperor sought an afternoon’s diversion, a summer picnic and a hunt to celebrate his victory over the Russians and Prussians, it would be short little, ugly little Berthier who would organize the entire event.  Surely the man who had planned  the conquest of nations could arrange a simple afternoon’s hunt.
The humans arrived en mass, like an attack column swarming a defensive position. The Emperor went nowhere alone anymore. A regiment of cavalry stood guard. Messengers arrived and were dispatched forth all day long -  for an Empire run by one man cannot survive long without assurance that the master is always watching, and always watching everything.There were ambassadors and royalty and a dozen Marshals covered in glittering gold braid. There were Generals to carry the Marshals' eyeglasses and purses and fans. There were servants to serve the lunch and keep the Champagne glasses bubbling over. There were chiefs to cook the lamb and fish and chicken Marengo. There were dozens of carriages and wagons to carry them all from their palaces and mansions and back home again. And there were 3,000 caged rabbits hidden in the high grass, wondering when lunch was going to be served.
Once the open air repast was digested the Emperor and his guests put away their knives and Champagne glasses and took up their weapons. Berthier had prepared this too, down to the smallest detail.  Marshal Berthier had attempted to obtain wild rabbits captured locally, but the peasant farmers had been taxed so heavily to pay for all that gold braid, all those cannon and horses and muskets  that they had stripped the local woods and fields of wild rabbits and deer and boar to feed their families.
So the ever resourceful Berthier (That's him in an 'official' painting above, with the reality edited out of him), had ordered every domesticated rabbit in the Paris market bought and transported to be slaughtered.  The fuzzy furry harmless beasts had been fattened in pens and cages all their lives. They were released the afternoon before the hunt, in the chosen field.  And there they waited. There were beaters, to drive the bunnies to the guns, for an Emperor does not have all day to spend stalking his prey. So as the Emperor Napoleon advanced into the field with his musket held at the ready, Berthier gave the signal, and the beaters advanced.  And such was the sight then seen, the likes of which had never been seen before in all of history. And never would be seen again, either.  As one writer described it, the rabbits "...swarmed the emperor’s legs and started climbing up his jacket. Napoleon tried shooing them with his riding crop, as his men grabbed sticks and tried chasing them. The coachmen cracked their bullwhips to scare the siege. But it kept coming. Napoleon retreated...to his carriage." There, according to historian David Chandler, “with a finer understanding of Napoleonic strategy than most of his generals, the rabbit horde divided into two wings and poured around the flanks of the party and headed for the imperial coach.” The flood of bunnies continued—some reportedly leapt into the carriage."
Three thousand Leporidae Oryctolagus cuniculus (European bunny rabbits) charged desperately toward the first human they had seen in 24 hours - humans being the source of all food and warmth in their entire sheltered lives.  The man in the cocked hat must have seemed the answer to a domesticated rabbit’s hopes and prayers after a cold night in the strange, forbidding emptiness of a field. And the mother figure out front was the Emperor Napoleon Bonaparte.It was a harebrained stampede! If they could have spoken they would have cried out in unison in their little bunny voices, “Take me home, take me home, get me out of here!” But they could not cry out. They could not speak. Bunnies don't talk.
And so what Napoleon saw as he entered the field with “rodenticide” in his heart, were three  thousand bunnies stampeding remorselessly toward him, perhaps with regicide in their hearts.
Where they afflicted with a pestilence? Where they part of a devilish English plot to murder him?  Napoleon had no way of knowing, and little time to decide. But even if the Emperor had suspected the actual cause behind the stamped of cottontails, hunting is not much of a sport when the prey rush you and demand to be butchered en mass.
The servants thrashed at the rabbits with whips.  The ambassadors and royalty snickered behind their lace cuffs. And the loyal Generals and Marshals of France threw their gold braid between the homesick bunnies and their Emperor.  All sacrifice was futile. For the first time in his life (but not the last) the Emperor of Europe, Napoleon I, was forced to retreat to his royal coach, and then to withdraw back within the walls of his palace, tossing stray bunnies out the windows of his carriage as he escaped, his afternoon sport spoiled.It was prescience of the the snowy road home from Moscow, of the night after Waterloo, of the voyage to exile on Elba and then St. Helena. At a time when no human force could stand up to the 'Beast of Europe', Napoleon Bonaparte had been defeated by an army of bunny rabbits.  Vive la Peter Cottontail!  Or so goes the legend.

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Sunday, July 05, 2020

BRAND NEW UNDER THE SUN - Food for Fun

I celebrate the fourth of July, every year. But I also be celebrate the fifth of July, because on the fifth of July in 1883 the U.S. government granted patent #278967 for a formula of something that had never existed under the sun before. The patent was granted for an invention that every one reading this has probably used at least once in the past year, and if you haven’t used it in the past year, you have cheated yourself. It was the brainchild of an energetic young marketing genius with some help from his brother, and the invention made them both rich – even though their original idea was pretty much a bust.
The story begins with a pharmacist in London named Gustave Mellin. Like many other pharmacists of his day, Gustave was looking for a magic elixir that might make people healthy and which would surely make him rich. In the second half of the nineteenth century, all over Europe and America, ambitious young people were throwing chemicals into pots and kettles and selling the resultant concoctions to unsuspecting guinea pigs ....ah...customers. Some of these latter day alchemists just made people ill. A few killed people. And a very few got very rich.
It was an Atlanta pharmacist, Dr. John Pemberton, who cooked up Coke-a-Cola in his back yard in 1886. And Caleb Bradham of New Bern, North Carolina invented Pepsi Cola in his pharmacy during the summer of 1893. In Cincinnati in 1886 Robert Johnson, who had worked as a pharmacists’ apprentice, joined with his brothers James and Mead in forming Johnson and Johnson, to sell their inventions of band aids and first aid kits. But the guiding light for Gustave Mellin was Henri Nestle, a Swiss citizen who in 1867, made his reputation and his fortune by saving a premature infant with a recipe of powdered milk and ground up wheat. Nestle's formula released the proteins trapped in wheat by grinding it into a powder, and thus making them easier for the baby to digest. And, though Nestle and Mellin did not realize it yet, this also made it possible to transport the wheat proteins over vast distances and store them for long periods.
Nestle sold his product by warning first time mothers that “impure milk is one of the chief causes of sickness among babies.” Which was absurd. Babies get sick because their immune systems aren't fully functional, yet. Or over functioning. But we're talking marketing, here, not science. And in London that other Swiss citizen, Gustav Mellin began selling his own version of Nestle's formula, which he inventively called “Mellin’s Food”.  Mellin marketed his product with free samples, and a pseudo-scientific booklet convincing new mothers his formula was better for their babies than breast milk. God only knows how humans survived for the previous 2 million years without the powder.  Anyway, within a few years Mellin became Nestle’s principle competitor. And the success of Mellin attracted the attention of a young, dashing, handsome, ambitious and driven Englishman from the tiny village of Ruardean, in Gloucestershire.
James Horlick (above) began as an apprentice at the feet of the master, and what he learned from Mellin was that marketing was at least as important as the invention itself.  Probably more. But working for somebody else was no way to get rich, and in 1873 James quit his job and immigrated to America, to join his younger brother William (below) in Chicago. And James took with him a little something he had been working on.
In 1860, for the last time in history, the value of American agricultural goods was greater than the products from her factories. And amazingly this shift happened at same time that American farms were becoming the breadbasket of the world. Chief among this new bounty which was flooding the world markets was American wheat and rye. And that is why James and William Horlick had emigrated to America. See,  most of the world's capital for investment was still in England, but most of the world's cultivated plant protein was now in America. And within weeks after James arrived in Chicago the brothers set up J and W Horlicks to market their new wonder baby food, “Diastroid”.  Okay, the name needed a little work.
First, what William and James needed to make their wonder food was a community with cheap property values, a ready supply of clean water, an already industrialized work force, and easy access to their raw materials (wheat and rye) and to shipping routes, to get their product to their customers. They found just what they were looking 60 miles north of Chicago, where the Root River enters Lake Michigan, in Racine, Wisconsin.
The city had been incorporated in 1848 with a population of 3,000, and by 1870 was approaching 30,000, filling up with English, Danes, Czechs, Swedes and Norwegians. The foundation of the economy was the town’s harbor and rail connections.  Early on, Fanning Mills built heavy farm equipment here, including machines to separate the wheat and barley from its chaff, the slurry of which is called a malt. That created a pool of trained factory workers and the machines they used, which attracted Jerome Case who built his heavy equipment factory there, and S.C. Johnson who established his cleaning products factory in Racine.
So, in 1877 the Horlick brothers opened their single story factory in Racine, making "Horlick's Infant and  Invalids Food" and got ready to greet success. Okay, it was a little slow in coming. Oh, the baby formula business was doing okay, but it was by now a very competitive market and not the rocket to success that James had dreamed of along the banks of the River Wye, back in England. Still, in 1883, James’ preeminence in the field of baby food had been confirmed with a new patent, thus effectively limiting their competition in America.
In 1890 James returned to England to be closer to the money, and to handle the European marketing of their slowly growing infant cuisine empire.  In 1908 Horlick’s opened a new, much larger plant in Racine (above). And they just kept plugging away, searching for that marketing angle that would make them rich beyond their wildest dreams.
They thought they had hit the mark in 1909 when explorers Robert Peary (above), Amundsen and Scott all three pick Horlick’s product to supply protein for their assaults on the North and South Poles. Overnight Horlick's was in the forefront of the "health food" craze. And it remains a popular health food item to this day. That same year, 1909, the brothers opened a new plant in New Zealand, to supply mothers and explorers down under with portable protein. But that was not the advancement that changed human life, and made the brothers filthy. filthy rich.
That revolutionary event happened a few years later, It’s unclear who did it first, but my bet is that it was the new player on the stage. They were called "soda jerks" because in the early years they were required to jerk on the levers to dispense the carbonated water that was the main ingredient of their trade - soft drinks, as opposed to hard liquor.
But some conservative Christians even objected to young men and women spending their Sunday afternoons consuming "soft drinks" and frowned on the consumption of carbonation and caffeine on "the lords day", which is why the Ice Cream Sundae was invented, and the Malted Milk Shake - shaken not carbonated.  I doubt that it was an employee of Horlick who first made the discovery of the latter, else their name would have been enshrined in company legend. Besides, after all, it was a small step and may have been taken in several places at about about the same time.
Remember the Horlick formula was a concoction of dried ground wheat,  just-sprouted barley malt and powdered milk, which was then mixed in water or liquid fresh milk at the point of use.
So let us just accept that some unknown genius added ice cream. After all, everything tastes better with ice cream, doesn't it? Except maybe green beans. And thus was born the malted milk shake.
I doubt that most people today realize that everything “malted” can only be made under license from Horlick’s, including malted milk, malted milk balls, malted tablets or disks and malted “shakes”. Malted is a flavor that is owned. It was invented. It does not appear naturally anywhere in nature.
It started out as baby food, then became a health food before it became an unhealthy treat of magical proportions. And it gave all those soda jerks something to serve with the ice cream Sundaes they had invented, because in the conservative core of middle America carbonated water was considered too racy a drink to be served on a Sunday.
But surely, before the judgment of God, the invention of the cold, frothy and thick Malted Milk Shake will count on the plus side for humanity come the judgment day.  I refuse to believe in a God who does not love malted milk shakes.
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