BATTLE OF THANKSGIVING

I don’t understand why anyone believes any of the popular myths about Thanksgiving. The truth is our Puritan forefathers were a humorless bunch who showed their devotion to God by going hungry, not by eating. They would have considered our average Thanksgiving dinner an insult to God. Their God was not interested in contentment, just punishment and fasting. And the only feasts they had were in the late  summer, when food was plentiful. By late November they were already deep into their grain stores, and watery stew. They would only say thanks if they were staving to death!

The real mother of Thanksgiving was actually the widow who wrote “Mary Had a Little Lamb” and other innocent poems, Sarah Hale. She was the 19th century version of Martha Stewart. For forty years Sarah was the editor of the prestigious “Godey’s Lady’s Book” magazine. And each November Sarah would bombard her 150,000 subscribers with recipes for Roast Turkey, Turkey stuffing, Turkey gravy, and Turkey stew. Now a lot of selling and some kitchen chemistry was required because 19th century turkeys were scrawny and almost exclusively dark meat. Sarah championed turkey because her middle class homemakers were on tight budgets, and per pound the randy, strutting bird-brain turkey cost less than half what a chicken might.

But the real revolution came when, in 1934, the United States Department of Agriculture discovered the key to making turkeys palatable; artificial insemination. In 1932, before the breeding revolution, the average American ate just two pounds of turkey a year. Today, that amount is closer to twenty pounds. Turkey farmers across America, are very thankful for that big government intervention. So are most turkey eaters, although they don't seem to know it.

But the increased popularity of turkey has come at a price - no sex for the turkey. Today’s buxom white breasted Tom Turkey is too obese to climb atop an equally buxom white breasted hen. Without human intervention, the Thanksgiving turkey would have have gone extinct - Ah, ceste se la guerre. But this brings us to my real topic, which is the year when Thanksgiving became a real de la guerre; 1939

It was the third year of President Franklin Delano Roosevelt’s second term as president. And Republicans were determined (read terrified) that he might want a third term. However they were not in a good position to prevent it, holding only 177 seats in the House of Representatives (to 252 Democrats) and a paltry 23 seats in the Senate (to 69 Democrats). But then in August, Roosevelt handed Republicans an early Christmas present.

In July Franklin had received a visit from Fred Lazarus (above), head of the Federated Department Stores, the single biggest retail chain by volume in America. He controlled Macy’s and Bloomingdales department stores in New York City, Filenes in Boston, and Strauss in Brooklyn. Fred pointed out to the President that in 1939, November would have five Thursdays; the second, the ninth, the sixteenth, the twenty-third and the thirtieth. And Lincoln’s 1863 proclamation calling for a day of Thanksgiving -  first issued after the battles of Gettysburg and Vicksburg, and re-issued by Presidents every year since - specifically designated Thanksgiving as the final Thursday in November. That final Thursday would be, in the case of 1939,  the 30th . The previous time Thanksgiving had fallen on the fifth Thursday in November had been 1933. 

That year the Christmas shopping season, which traditionally began the day after Thanksgiving, was just 20 shopping days long, and had proven disastrous for retailers. Of course, there had been the Great Depression that year, but retail business folks are like farmers, they always worry about the rain. Did it come too early, or too late? Is it too much, or too little? Anyway, Lazarus wanted Roosevelt to move the Turkey Day back one week, to give merchants another week to tempt their customers into spending on Christmas. The President had also heard from lobbyists at the National Retail Dry Goods Association, as well as executives from Gimbels and Lord & Taylor.

Being a long time politician, Roosevelt listened to the business community. And at a Press Conference held August 14th, he said, “I have been hearing from a great many people...complaints that Thanksgiving came too close to Christmas”. Roosevelt reminded the press corps that Thanksgiving was still not an official holiday, and that each year the President picked the date for it. And, since business "experts" believed that adding another week to the shopping season would increase sales by 10%,  Franklin announced that this year of 1939,  he was moving Thanksgiving to Thursday, November 23rd., the fourth Thursday in November.

The first alarm went off  the very next day, when Fred Lazarus ran into his younger brother Simon. Simon Lazarus was ranting over the change because it had disrupted his Ohio State Universities’ Thanksgiving day football game. “What damn fool got the president to do this?” Simon barked at his brother, who, in fact, was the damn fool himself. But that was just the beginning.

The Republican attorney general for Oregon, turned to poetry. “Thirty days hath September, April, June, and November; All the rest have thirty-one; Until we hear from Washington.”  A shopkeeper in Kokomo, Indiana preferred to protest in prose. He put up a sign in his window which read, “Do your shopping early. Who knows, tomorrow may be Christmas.” 

Republican Senator Styles Bridges of New Hampshire urged the President to simply abolish winter by fiat. And Methodist minister Norman Vincent Peal got very outraged, charging it was  “…contrary to the meaning of Thanksgiving for the president of this great nation to tinker with the sacred religious day with the specious excuse that it will help Christmas sales. The next thing we may expect Christmas to be shifted to May 1st to help the New York World’s Fair of 1940.”  Did anybody point out to Norman, that the bible never mentioned which Thursday Thanksgiving should fall on?

Twenty-three governors went with the President’s switch, and twenty-two did not. Texas and Colorado couldn’t make up their minds and recognized both days as the holiday in question, although the Republican Governor of Colorado, Ralph Carr, announced he would eat no turkey on the 23rd. 

The 30th was labeled as the Republican Thanksgiving, while the 23rd became the Democratic Thanksgiving, or, as "Nucky" Johnson, the recently indicted Republican mayor of Atlantic City called Franklin Roosevelt’s holiday, “Franksgiving”.

There were a few real problems hidden under this haze of invented political outrage. Calendars could not be changed in time for the 1939 switch over. And schools were suddenly uncertain of vacation schedules. Some families found their bosses forced their holiday dinners to be split between the two dates. But it turned out that the real problem had been identified by Simon Lazarus, the angry brother - football.

The headline in the New York Times said it all; “PRESIDENT SHOCKS FOOTBALL COACHES” The coach of Little Ouachita college in Arkansas warned, “We'll vote the Republican ticket if he interferes with our football.'” Chairman of the Athletic Board at New York University wrote to Roosevelt, “…it has become necessary to frame football schedules three to five years in advance, and for both 1939 and 1940 we had arranged to play our annual football game with Fordham on Thanksgiving Day…” And then Roosevelt had changed the date!

A Gallup poll found that 62% of Americans wanted the President’s decision reversed. But it was too late for Roosevelt to change his mind in 1939. And FDR was too stubborn to admit defeat in November 1940, which also had five Thursdays, and was a Presidential election year. Despite the addition of even more politics into the mix, nine states switched from the Republican Thanksgiving (the fifth Thursday) to the Democratic one (the fourth Thursday) in 1940. 

That left just sixteen celebrating the “old” Thanksgiving. And that seems to have been enough of a victory for Roosevelt, that looking ahead to November 1941 (which surprisingly also had five Thursdays), he asked New York City Mayor Fiorello LaGuardia to study the sales figures. Was that extra week of shopping really helping the economy? In fact it had, but not very much; certainly not enough, considering all the angst and confusion the move had cost.

In early May of 1941, LaGuardia’s report informed the White House that “the early Thanksgiving date has not proved worthwhile".  So on  20 May 1941, Roosevelt set Thanksgiving 1941 back to the last Thursday in November. And in a rational world, that would have settled that. But, of course, politicians are not rational beings.

Being lawmakers the politicians in the House of Representatives decided to get involved by writing a law. House joint resolution 41 justified itself by pointing out that there was nothing to designate the day as a holiday except the annual President's Proclamation (which Roosevelt had mentioned at the start of this mess!). Henceforth, said the Representatives, the last Thursday in November would legally be Thanksgiving. But when HR 41 got to the Senate, those gentlemen felt compelled to improve upon it.  

They did this by changing one little word. Thanksgiving would now be not the last Thursday in November as the House had intended, but the fourth Thursday in November. As Connecticut Senator John A. Danaher pointed out, in four out of five years, the last Thursday in November was the fourth Thursday in November, anyway. The House went along and Roosevelt signed the new law into effect on December 26, 1941. And amazingly, since that date, the Republicans had been determined not to notice that Roosevelt and the merchants had won.

No matter what conservative or liberal sympathizers may chortle about on their blog posts, the merchants' got their earlier date for Thanksgiving, and that extra week of Christmas shopping..  They got it by allowing the politicians to choke on their own press releases. Money always wins every political argument. And most moral arguments, too.  And the great political storm of 1939 - 1940 seems quaint and gentle, in a world where the Christmas shopping season begins shortly after Halloween! .

- 30-