The story begins with a pharmacist in London named Gustave Mellin. Like many other pharmacists of his day, Gustave was looking for a magic elixir that would make him rich. In the second half of the nineteenth century, all over Europe and America, ambitious young men were throwing chemicals into pots and kettles and selling the resultant concoctions to unsuspecting guinea pigs (aka customers). Some of these latter day alchemists just made people ill. A few killed people. And few got very rich.
It was an Atlanta pharmacist, Dr. John Pemberton, who cooked up Coke-a-cola in his back yard in 1886. And Caleb Bradham of New Bern, North Carolina invented Pepsi Cola in his pharmacy during the summer of 1893. In Cincinnati in 1886 Robert Johnson, who had worked as a pharmacists’ apprentice, joined with his brothers James and Mead in forming Johnson & Johnson, to sell their inventions of band aids and first aid kits. But the guiding light for Gustave Mellin was Henri Nestle, a Swiss citizen who in 1867, made his reputation and his fortune by saving a premature infant with his own recipe of powdered milk and ground up wheat. His formula released the proteins trapped in wheat by grinding it into a powder, and thus making it easy to transport over vast distances and store for long periods.
Nestle’s sold his product by warning first time mothers that “impure milk is one of the chief causes of sickness among babies.” And in London another Swiss citizen, Gustav Mellin began selling his own version of Nestle's formula, which he inventively called “Mellin’s Food”. Mellin’s marketed his product with free samples, and a pseudo-scientific booklet convincing new mothers his formula was better for their babies than breast milk. Within a few years Mellin became Nestle’s principle competitor. And the success of Mellin attracted the attention of a young, dashing, handsome, ambitious and driven Englishman from the tiny village of Ruardean, in Gloucestershire.
James Horlick began as an apprentice at the feet of the master, and what he learned from Mellin was that marketing was at least as important as the invention itself. But working for somebody else was no way to get rich, and in 1873 James quit his job and immigrated to America, to join his younger brother William in Chicago. And he took with him a little something he had been working on.
In 1860, for the last time in history, the value of American agricultural goods was greater than the products from her factories. And amazingly this shift happened at same time that American farms were becoming the breadbasket of the world. Chief among this new bounty which was flooding the world markets was American wheat and rye. And that is why James and William Horlick had emigrated to America. The money was still in England, but the source of that wealth was now in America. And within weeks after James arrived in Chicago the brothers set up J&W Horlicks to market their new baby wonder food, “Diastroid”.
What William and James needed was a community with cheap property values, a ready supply of clean water, an already industrialized work force, easy access to their raw materials (wheat and rye) and to shipping routes. They found just what they were looking 60 miles North of Chicago, where the Root River enters Lake Michigan, in Racine, Wisconsin.
The city had been incorporated in 1848 with a population of 3,000, and by 1870 was approaching 30,000, filling with English, Danes, Czechs, Swedes and Norwegians. The foundation of the economy was the town’s harbor and rail connections. Early on Fanning Mills built heavy farm equipment here, including machines to separate the wheat and barley from its chaff, the slurry of which is called a malt. That created a pool of trained factory workers which attracted Jerome Case who built his heavy equipment factory there, and S.C. Johnson who established his cleaning products factory in Racine.
So, in 1877 the Horlick brothers opened their single story factory in Racine, making "Horlick's Infant & Invalids Food" and got ready for success. Okay, it was a little slow in coming. Oh, the baby formula business was doing okay, but it was by now very competitive and not the rocket to success that James had dreamed about along the banks if the River Wye, back in England. Still, in 1883, James’ preeminence in the field of baby food had been confirmed with the new patent, thus effectively limiting their competition. In 1890 James returned to England to be closer to the money, and to handle the marketing of their infant cuisine empire. In 1908 Horlick’s opened a new, much larger plant in Racine. And they just kept plugging away, searching for the marketing angle that would make them rich beyond their wildest dreams.
They thought they had hit the mark in 1909 when explorers Robert Peary, Amundsen and Scott all three pick Horlik’s product to supply protein for their assaults on the North and South Poles. Overnight Horlick's food was in the forefront of the "health food" craze. And it remains a popular health food item to this day. That same year, 1909, the brothers opened a new plant in New Zealand, to supply mothers and explorers down under with portable protein. But that was not the advancement that changed human life.
But it was in the early years of the 20th century that the great revolutionary event did occure. It’s unclear who did it first, but my bet is it was the new player on the stage. They were called "soda jerks" because in the early years they were required to jerk on the levers to dispense the carbonated water that was the main ingrediant of their trade. I doubt that it was an employee of Horlick who first made the discovery, else their name would have been enshrined in company legend. Besides, after all, it was a small step and may have been taken in several places at about about the same time. Remember the Horlick formula was a concoction of ground wheat, dried just-sprouted barley malt and powdered milk, which was then mixed in water or milk at the point of sale. And then some unknown genius added ice cream, and thus was born the malted milk shake.
I doubt that most people realize that everything “malted” can only be made under license from Horlick’s, including malted milk, malted milk balls, malted tablets or disks and malted “shakes”. Malted is a flavor that is owned. It was invented. It does not appear anywhere in nature. It started out as baby food, then became a health food before it became a treat of magical proportions. And it gave all those soda jerks something to serve with the ice cream Sundaes they had invented, because in the conservative core of middle America carbonated water was considered too racy a drink to be served on the Lord's day.
But surely, before the judgment of God, the invention of the cold, frothy and thick Malted Milk Shake will count on the plus side for humanity come the judgement day.
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Try to imagine little red headed girls playing jump rope, keeping time by chanting this Scottish ditty, “Up the close and down the stair, In the house with Burke and Hare, Burke's the butcher, Hare's the thief, Knox the man who buys the beef. Burke and Hare they were a pair, Killed a wife and didnae care. Then they put her in a box, and sent her off to Doctor Knox. Burkes the Butcher, Hares the thief, Knox’s the yin that buys the beef!” Of course it didn’t quite happen that way, but it is still catchy, isn’t?
William Hare was an Irish immigrant to Scotland who worked as a “Navvy” on the Union Canal. He married Margaret Laird, who had inherited a boarding house, Logs Lodging, in the West Port section of Edinburgh when her first husband died.
In 1827 Margaret renewed her acquaintance with William Burke, another Irish emigrant, who was returning to Edinburgh after working as a weaver, a baker and a shoe maker. Burke had abandoned a wife and two children in Ireland, but in Scotland he had picked up a common-law wife, Helen M'Dougal. They became two more lodgers of Margaret Hare’s.
In December yet another lodger known to history only as Donald, died of “natural causes” – alcoholism – leaving an unpaid bill of four pounds. Hare was so angry over the debt that he decided to take action. Enlisting Burke’s aid, a weighted coffin was substituted for the deceased. And after dark Burke and Hare lugged the corpse down Infirmary Street to Surgeons Square, where the old man’s remains were sold to Dr. Robert Knox, a lecturer at Barclay's Anatomy School. The value of Donald’s corpse was set by Dr. Knox at 7 pounds 10 shillings, for a profit to Hare of three pounds ten shillings – a small fortune for men such as Burke and Hare.
The market for selling dead bodies had been fairly steady in Edinburgh since the school of Surgeons had combined with the Royal College of Physicians to form the world famous University Faculty of Medicine in 1726.
Dr. Robert Knox was not a member of the University, but since the University’s lecturer in anatomy was dull enough to bore the dead, the popular Dr. Knox made a nice living displaying brains freshly removed from skulls and explaining how the corpses’ medulla oblongata was just as highly developed as that of the Bishop of Edinburgh, or discoursing upon the ways an alcoholic liver reminded him of the Lord Mayor of Edinburgh. And all the students laughed. But besides a cutting sense of social humor, to remain in business Dr. Knox required a steady source of corpses. And there was one small problem with that.
It was well known that the dissection of human corpses was essential for the training of doctors. People who were sick wanted a trained knowledgeable doctor to save their lives. But the family of the deceased wanted their loved ones to rest in peace, in one piece, pending the resurrection. The conflict between those two desires could get very nasty.
In 1742 an angry mob whipped one John Samuel through the streets of Edinburgh after he was caught transporting the corpse of a young girl. The authorities banished Samuel from Scotland for seven years. The mob wanted him lynched. Unable to achieve that, they burned his house to the ground and attacked his family.
In part this social rejection of "resurectionists" accounted for the high price required to attract entrepreneurs to the profession of grave robbing. But the principles of finance being what they are, it was inevitable that eventually the field would attract capitalists (think, a WalMart for the dead) who found a way to undercut their competition in both overhead and supply of fresh corpses.
Instead of expending the effort required to unearth their raw material, these savvy investors simply harvested the wheat while it was still able to deliver itself to the reaper. And rather than waiting until the fruit ripened and fell into their arms, these master cultivators forced the crop into early maturity. And who were these agrarian managers of such foresight that they would have impressed Scotsmen like Adam Smith and David Hume? Those two Irish transplants to Scotland, Msrs. Hare and Burke
In December (the off season for bodies, with the ground too frozen for excavations) another lodger named Joseph Miller fell ill. Burke put his hands over Miller’s nose and mouth while Hare sat on his chest. Afterward this technique, which left no visible wounds or bruises, would be called “Burking”. And the first product of the method produced a ten pound profit. Our new venture capitalists now had capital.
In February of 1828 Abigail Simpson was “burked”; ten more pounds. Then Margaret Hare got into the act, finding investment number three, another old alcoholic woman; ten pounds more. Next, a prostitute named Mary Paterson and a woman begger named Effie made their contributions; ten pounds apiece. Business was booming!
Not that there weren’t problems; college students of today are no more given to sexual escapades than those in 1829, and several of Dr. Knox’s 1829 students had been customers of Mary Paterson – some of them recently. They didn’t remember her coughing or showing signs of illness. So her appearance in the dissecting theatre of Dr. Knox was troubling. But none of the students felt comfortable enough with their suspicions to raise the accusation against the eminent Dr. Knox.
With the approach of the spring thaw however, competition drove the price down to eight pounds per corpse. To offset this fluctuation Hare and Burke simply increased production. An old woman and her grandson produced sixteen pounds. Then there was a Mrs. Ostler, followed quickly by one of Helen M'Dougal’s aunts, Ann. And then our budding business moguls made their first big mistake.
They figured a mentally retarded 18 year old with a game leg named Daft Jamie would be an easy profit. But the boy actually wanted to live and fought back. It turned out to be a lot of work for a mere eight pounds. And on top of that Jamie’s mother came looking for him. Now it was embarrassing.
There was worse to come. In the morning, when Dr. Knox unveiled his new corpse for his dissection class, several of the students recognized Jamie, having seen him quite recently - and in good health at that. Dr Knox was forced to dissect Jamie’s face first to calm those few squeamish students and to disguise the evidence. Things were now getting frustrating even for Dr. Knox. In an abundance of caution, he immediately removed the boys deformed feet, to avoid being accused of being a heel.
There was no doubt, success had caused the stockholders and employees of Hare & Burke to put their foot in it. Shortly thereafter a couple named Gray came back to their rented room at Logs Lodging to find some of the inventory stored under their bed. It was an Irishwoman named Doucherty. The Grays called the police. By the time the officers arrived, the body was gone. But a tip led the lawmen to Dr. Knox’s dissection class where the product was found, waiting to do her service for the medical profession. And at this point the corpses hit the fan. All four members of the corporation were arrested.
The invention which had given rise to the company, Burking, had so disguised the method of death that it might prove impossible for the authorities to prove any murder had even occurred. And, amazingly enough, the corporation was not accused of robbing a single grave. If anybody was going to be punished for this crime spree the cops needed one of the conspirators to turn on their fellow conspirators.
The Lord Advocate went to the smartest member of the corporation, offering him immunity in exchange for a full confession. And that is why William Burke went up the stairs of the gallows all by himself in January of 1829. Everybody else, Helen M'Dougal, Margaret and William Hare, got a walk. And Dr. Knox, who financed the entire operation, was never charged.
William Burkes’ real crime may have been that he was always arguing with his business partners. In the end it was a capital offense. William Burke danced at the end of a rope, alone. His corpse was removed to the University anatomy theatre, carved up and used as an abject lesson in sin and immoral behavior – not a very productive example when the profession was seeking to encourage others to donate their bodies to medical science.
And to drive their pointless point home even stronger, Burke’s skeleton remains in Edinburgh to this day, in a glass case, labeled as a notorious fiend and a serial murderer. His public image remains as a villain in films, plays, history books and a child’s nursery rhyme. He was William Burke the butcher, while William Hare, the brains behind the outfit, is usually protrayed as "the thief". In fact, William Burke was